Advertising

Doctors Seek Ban on Junk Food Ads

by Sheldon Rampton — December 7, 2006 - 2:08pm

The American Academy of Pediatrics has become the latest organisation to call for a ban on the advertising of junk food during children's television programs.

Main Source: 
Sydney Morning Herald (Australia), December 7, 2006

Big Pharma Poised to Pay For Faster FDA Ad Approval

by Jonathan Rosenblum — November 22, 2006 - 10:51am

Negotiators representing Big Pharma and the U.S. Food and Drug Administration are close to a deal on raising fees paid by industry to speed up reviews of direct-to-consumer advertising. A spokesperson for the trade group BioCentury said that the FDA is seeking to raise about $6.2 million per year, putting individual application review fees at about $41,000.

Main Source: 
Marketplace, November 21, 2006

U.S. Fake News Sales Slide

by Bob Burton — November 21, 2006 - 9:33pm
  • Topics: Advertising, Video News Releases, International, Marketing, Propaganda, Public Relations, U.S. Government

    • One indication that the controversy over the unattributed use of video news releases (VNRs) is beginning to bite is buried in the latest quarterly financial report of Medialink Worldwide, the $30 million a year behemoth of the fake news industry.

    Oiling The Wheels For the New Congress

    by Bob Burton — November 20, 2006 - 3:46am

    The American Petroleum Institute (API) is planning to launch a major "educational advocacy" program in January 2007 to influence the incoming Congress. The API represents 400 major oil and gas producers. According to PR Week, the program will include increased television advertising, speeches by economists and industry executives and tours of oil and gas operations for think tank staff and politicians.

    Main Source: 
    PR Week (sub req'd), November 16, 2006

    Philip Morris Using PR To Look Like A Good Actor In The Movies

    by Anne Landman — November 16, 2006 - 1:05pm

    The Philip Morris (PM) tobacco company has announced a brand new advertising campaign aimed at begging the movie industry not to use Marlboro cigarettes in movies.

    Main Source: 
    International Herald Tribune/AP, November 15, 2006

    FCC Commissioners Pledge Expanded Inquiry Into Fake News

    by Bob Burton — November 15, 2006 - 4:19am

    Federal Communication Commissioners (FCC) Michael Copps and Jonathan Adelstein have promised an investigation into each of the 46 television stations revealed by the Center for Media and Democracy's report, Still Not the News to have used undisclosed

    Main Source: 
    Democracy Now (US), November 14th, 2006

    Opposition Builds to CanWest's Bid to Kill Canada's Drug Ads Ban

    by Bob Burton — November 7, 2006 - 10:50pm

    A coalition of unions, women's and health groups have been granted intervenor status in a case in which CanWest MediaWorks is seeking to overturn the Canadian government's ban on direct-to-consumer advertising (DTCA). The groups argue that if CanWest is successful it would push up healthcare costs and undermine the sustainability of the Canadian healthcare system.

    Main Source: 
    NewsWire, November 6, 2006

    No Space for Reality Ads

    by Bob Burton — October 30, 2006 - 2:48pm

    Animals Australia advertisement

    Plans by the non-profit group, Animals Australia, to run full colour advertisements in major magazines highlighting cruelty to factory-farmed pigs received a setback when several publications refused to accept the ads.

    Main Source: 
    Sydney Morning Herald, October 28, 2006

    European Brewers Aim to Derail Alcohol Strategy

    by Bob Burton — October 30, 2006 - 2:46pm

    The European Commission "may be the victim of a carefully planned attack by representatives of the alcohol industry" to derail the adoption of a strategy to reduce the health effects of alcohol, warns Martin McKee, professor of European public health from the London School of Hygiene and Tropical Medicine.

    Main Source: 
    British Medical Journal, October 28, 2006

    The Video News Release Industry's Next Statement to the FCC

    by Bob Burton — October 24, 2006 - 4:03pm
  • Topics: Advertising, Journalism, Video News Releases, Ethics, Media, Public Relations, U.S. Government

    • Recently a new lobby group, the National Association of Broadcast Communicators (NABC), was launched to try to convince federal regulators, media policy wonks and the general public that they shouldn't worry about television stations airing undisclosed video news releases (VNRs).

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