Advertising

Public Radio's Advertising Creep

by Diane Farsetta — March 17, 2006 - 11:57am

"As its federal funding came under threat," U.S. National Public Radio increased its ad sales.

Main Source: 
Wall Street Journal (sub req'd), March 17, 2006

Fake News without the Gatekeepers

by Diane Farsetta — February 6, 2006 - 4:06pm

It's "the most aggressive example yet in a growing trend of marketers utilizing broadband video downloading to bypass traditional TV outlets," writes Joe Mandese. During the ABC network's Super Bowl coverage, Anheuser-Busch debuted "Bud TV," a "direct-to-consumer network ...

Main Source: 
MediaDailyNews, February 2, 2006

The Politics of Product Placement

by Diane Farsetta — February 6, 2006 - 2:03pm

In an interview with Broadcasting & Cable, FCC Commissioner Jonathan Adelstein said product placement "is permissible, so long as it is disclosed," but that the FCC "could be more aggressive in monitoring the material that goes out. ...

Main Source: 
Broadcasting & Cable, February 6, 2006

It's Easy Being Green (washed)

by John Stauber — December 22, 2005 - 9:29am

The New York Times notes that corporations including Ford, Exxon Mobil, BP, General Electric and Alcan "appear to be spending ever-bigger chunks of their advertising budgets to promote" what critics call

Main Source: 
New York Times, December 22, 2005

Fake News for a Good Cause?

by Diane Farsetta — November 18, 2005 - 4:30pm

"CBS affiliate WUSA-TV was charging the [Washington] DC government as much as $100,000 annually to promote breast cancer awareness during newscasts." From 2002 to 2004, anchors at the Gannett-owned station were required to encourage viewers to go to the station's website for information about breast cancer - next to a banner ad for the city's Human Services Department. Through their "Buddy Check 9" program, the TV station also encouraged viewers to remind women friends or family members to perform self-exams for breast cancer.

Main Source: 
PR Week (sub req'd), November 17, 2005

They're Krafty

by Diane Farsetta — November 2, 2005 - 11:13am

After "a major government-commissioned study found advertising contributes to childhood obesity" and two bills before Congress "proposed regulation of children's advertising," Kraft, "the nation's biggest food company," knew it "risked being depicted as a corporate villain." So, in January, the company "announced it would quit advertising certain products to kids under 12." While some criticized Kraft's continued use of cartoons and questioned whether the company should be able to decide "what's healthy and what isn't," policymakers praised Kraft.

Main Source: 
Wall Street Journal (sub. req'd.), October 31, 2005
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