Advertising

Dressing Drug Advertising up as "Information"

by Bob Burton — October 5, 2007 - 5:22am

Medical researchers Les Toop and Dee Mangin caution that the European Union (EU) should learn from the experience of New Zealand and reject proposals to allow direct-to-consumer advertising (DTC) of prescription drugs. For the last three years, the New Zealand government has been considering whether to ban or further restrict DTC advertising.

Main Source: 
British Medical Journal (sub req'd), October 6, 2007

AEI & Freedom's Watch Seek $200 Million to Sell War on Iran

by John Stauber — October 1, 2007 - 9:21am

The New York Times reports that Freedom's Watch is working with the American Enterprise Institute to lobby for war with Iran. "'If Hitler's warnings were heeded when he wrote Mein Kampf he could have been stopped,' said Bradley Blakeman, 49, the president of Freedom's Watch and a former deputy assistant to Mr.

Main Source: 
New York Times, September 30, 2007

Playing Spin the Real ID

by Diane Farsetta — September 27, 2007 - 5:27pm

"As controversy rages over forthcoming federal Real ID requirements, state officials should be plotting public relations strategies to counteract the well-publicized rebellion," suggested speakers at the Government ID Technology Summit in Washington DC.

Main Source: 
CNET News.com, September 24, 2007

Czech President the Anti-Gore, Says U.S. Think Tank

by Diane Farsetta — September 26, 2007 - 10:00am

"President Vaclav Klaus is getting help from a right-wing U.S. think tank ... to spread a message many see as anti-environmentalist and some Czechs say reflects badly on their country," reports the Prague Post.

Main Source: 
The Prague Post (Czech Republic), September 19, 2007

Washington, Will You Be Mine?

by Diane Farsetta — September 18, 2007 - 3:12pm

"The mining industry is confronted with a very challenging environment," said Kraig Naasz, the new head of the U.S. industry lobby group National Mining Association (NMA).

Main Source: 
The Hill (Washington DC), September 18, 2007

Lobbying for Babykillers

by Sheldon Rampton — September 7, 2007 - 2:22pm

Babies that are not breast fed suffer higher rates of health problems including sudden infant death syndrome (SIDS), diabetes, lymphoma, leukemia, Hodgkin's disease, obesity, high cholesterol and asthma. Unfortunately, many parents are still unaware of these risks, thanks to the infant formula industry.

Main Source: 
Washington Post, August 31, 2007

Bush's Surgeon General of Industry-Friendly Spin

by Diane Farsetta — August 31, 2007 - 11:02am

"White House officials viewed former surgeon general Richard H. Carmona as a public relations tool, pushing him to make political appearances and promote the Bush administration's agenda while he was in office, according to a series of executive branch e-mails released yesterday by Sen.

Main Source: 
Washington Post, August 31, 2007

A Spoonful of Distraction Helps the Drug Ads Sell More

by Diane Farsetta — August 23, 2007 - 12:28pm

The U.S. Food and Drug Administration will study whether direct-to-consumer drug ads "distract consumers from carefully considering and encoding risk information," reports AP.

Main Source: 
Associated Press, August 21, 2007

Grrrrrreenwash

by Bob Burton — August 6, 2007 - 5:26am

The New South Wales Greens have complained to the Australian corporate regulator that Saab's "Grrrrrreen" advertising campaign makes deceptive claims and is greenwashing.

Main Source: 
Sydney Morning Herald, August 2, 2007

Rapper Mocks Direct-to-Consumer Drug Ads

by Bob Burton — July 30, 2007 - 1:00am

The New Jersey rapper, Sudden Death, has launched a free-to-play track which mocks the drug industry's direct-to-consumer advertising (DTCA). The song, titled Pillagers, describes the experience of a man taking two dozen pills for various conditions being prescribed the notional drug Liquiplox that "relaxes the lining of your throat making it easier to take pills". "Liquiplox isn't for everyone.

Main Source: 
Pharmaceutical Marketing, July 23, 2007
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