Marketing

Have you ever wondered what labels like "humanely raised" and "cage free" mean when you're looking at a package of meat or eggs at the supermarket? Do corporations actually live up to the claims on the labels?

Flavored alcoholic beverages like Smirnoff Ice and Mike's Hard Lemonade -- dubbed "alcopops" by public health advocates -- should be taxed at the higher rate of distilled spirits rather than as beer, according to the Nebraska Supreme Court. The lawsuit, Project Extra Mile v. Nebraska Liquor Control Comm., was brought by Nebraska taxpayers and nonprofit groups battling underage drinking. Now the Nebraska legislature is considering a bill, LB824, that would undo the state Supreme Court's decision.

The Center for Media and Democracy is asking Congress to reject a bill that could "open up everyone's cell phones, land lines, and business phone numbers, without their consent, to a flood of commercial, marketing and debt collection calls," according to a letter signed by the Center and a number of public interest groups. The Mobile International Call Act of 2011 amends the Telephone Consumer Protection Act (TCPA), a statute that regulates telemarketing and limits telephone solicitations and robo-calls. The bill purportedly makes sensible updates to the TCPA to allow consumers to be notified about fraud, appointment cancellations, drug recalls, late payments, and the like. However, other provisions of the bill would allow businesses to make pre-recorded robo-calls "for any commercial purpose that is not a solicitation." This applies to any consumer's cell phone, even for those that have placed themselves on the Do-Not-Call list. The bill also exempts modern automated predictive dialers from the TCPA, "permitting repetitive 'phantom' calls to cell phones doctor's offices, hospital rooms and pagers."

October is fast approaching, with its annual deluge of pink ribbons and cause marketing campaigns that leverage emotions surrounding breast cancer to sell products. In past years, PRWatch has reported on questionable "pinkwashed" products like buckets of fried fast food, cringeworthy "I Heart Boobies" bracelets marketed to teenagers, and even a pink "breast cancer awareness" Smith and Wesson handgun.

This year, the Susan G. Komen Foundation -- the nonprofit organization that created the corporate phenomenon of pinkwashing -- is hawking its own highly questionable pinkwashed product: a perfume called "Promise Me" that retails for $59.00 a bottle and reportedly contains chemicals, some of which are not listed on the label, that are a suspected hormone disruptor, a known neurotoxin and an anticoagulant banned for use in human food, respectively.