Advertising

Media Wars: Advertising for the U.S. Military

by Diane Farsetta — June 30, 2006 - 1:18pm

The first spots produced by the U.S. Army's new ad agency, McCann Erickson, aim "to recruit Arabic-speaking translators," reports Advertising Age. The Arabic-language spots are running in heavy rotation during World Cup coverage on the Arab Radio & Television Network in Canada and the United States. In one ad, a soldier says, "I am a bridge between two cultures. ... I make the children smile because I can speak with them," followed by "a mention of a $10,000 reward for joining the Army and the possibility of expedited U.S.

Main Source: 
Advertising Age, June 27, 2006

Victims of Our Own Advertising, Claims Drug Industry Boss

by Bob Burton — June 29, 2006 - 12:43am

The CEO of Pfizer, Hank McKinnell, says that a priority for the drug industry is regaining public trust. "We’ve done considerable research on this.

Main Source: 
Chief Executive, June 2006

CanWest Pushes Drug Ads in Canada

by Bob Burton — June 24, 2006 - 10:32pm

The Canadian government has until the end of June to respond to a legal action by CanWest MediaWorks, which wants to overturn the ban on direct-to-consumer advertising of prescription drugs. CanWest MediaWorks, which owns a national television network in Canada, lodged the claim in December 2005.

Main Source: 
British Medical Journal (sub req'd), June 24, 2006

Yo Quiero Más PR!

by Judith Siers-Poisson — June 16, 2006 - 2:00pm

According to its website, the PR firm Edelman has expanded and renamed its division aimed at marketing to ethnically diverse audiences. Rosa Alonso is joining Edelman as Senior Vice President to oversee Edelman Multicultural, which focuses primarily on Hispanic and African-American marketing.

Main Source: 
Edelman.com, June 7, 2006

Big Tobacco Attack Ads Blow Smoke in California

by Diane Farsetta — June 2, 2006 - 2:29pm

It's not surprising that big tobacco is funding attack ads around the primary election for California's State Board of Equalization, which regulates state cigarette sales and oversees $40 billion in tax collections.

Main Source: 
Los Angeles Times, June 2, 2006

Telecom Firms Dial Up Ad Spending

by Diane Farsetta — May 31, 2006 - 9:54am

"Telecommunications companies are spending serious green on advertising in recent weeks," as several telecom-related bills, including on network neutrality, come before Congress. A study by Arlen Communications estimates that the U.S. Telecom Association, which "represents the majority of the Bell telecommunications firms," has spent $250,000 a week over six weeks. And SBC/AT&T has spent some $600,000 a week, according to Arlen. A U.S.

Main Source: 
National Journal's Insider Update, May 31, 2006

New Homes for Corporate Video, Robin Raskin

by Diane Farsetta — May 4, 2006 - 11:06am

Robin Raskin

"Putting VNRs, b-roll, and SMTs on the Web is quickly becoming a corporate necessity," claims PR Week, referring

Main Source: 
PR Week (sub req'd), May 1, 2006

Public Service or War Propaganda?

by Diane Farsetta — April 13, 2006 - 8:49am

In early April, "a public-service advertising campaign began ...

Main Source: 
San Francisco Chronicle, April 8, 2006

Pick McMe!

by Judith Siers-Poisson — April 5, 2006 - 9:26am

Celebrity spokesmodels are out, and burger-munching everypeople are in under the golden arches.

Main Source: 
Chicago Tribune, April 3, 2006
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