Advertising

"Equal Rights" Ad Promotes Black Lungs

by Anne Landman — October 19, 2006 - 10:07am

The September 2006 issue of a Denver area LGBT magazine, MetroMode, carries a curious full-page ad titled "Busting the Myths of Smoke-Free Colorado" that urges readers to protest Colorado's Clean Indoor Air Act, the law that ended smoking in most workplaces (including bars and restaurants) as of July 1, 2006.

Main Source: 
MetroMode, September 2006

Field of Dreamy PR

by Jonathan Rosenblum — October 16, 2006 - 12:38pm

The sport of baseball got its reputation as a "Field of Dreams," in part, because the game is played outside of time. There is a nominal starting time, but no game clock. Once endorsement deals became as fashionable as designer steroids, everything else went up for sale. Last week, reports Richard Sandomir, the Chicago White Sox literally sold their starting time for $500,000 per year, so that convenience store chain 7-Eleven could get a little more PR. For the next three seasons, the approximately 50 night games on Chicago's South Side will be scheduled to begin at exactly 7:11 p.m.

Main Source: 
The New York Times, October 11, 2006

Drug Ads Debate Heats Up in Europe and New Zealand

by Bob Burton — October 16, 2006 - 1:31am

A coalition of European health groups, including the International Society of Drug Bulletins and the Medicines in Europe Forum, is alarmed at a renewed campaign by the drug industry to lift the ban on direct-to-consumer advertising in Europe.

Main Source: 
Health Action International Europe, October 2006 (pdf file)

U.S. Army: From 'One' To 'Strong'

by Diane Farsetta — October 10, 2006 - 4:08pm

"The Army spends more than $200 million annually on marketing -- the biggest ad contract in the federal government," notes Advertising Age. Ten months after winning the U.S. Army's main advertising contract, the McCann Worldgroup firm announced the theme of its first campaign: strength. "There's strong, and then there's Army strong," explained a video from the firm. "There is nothing on this green earth that is stronger than the U.S.

Main Source: 
Advertising Age, October 9, 2006

Advertising on Trial: An Interview with Dr. Inger Stole

by Mandy Gutmann — September 22, 2006 - 9:03am
  • Topics: Advertising, Activism, Marketing, Politics, Secrecy, U.S. Government

    • From the interviewer:

    Her Way or the Ugly Highway

    by Judith Siers-Poisson — September 21, 2006 - 9:55am

    On September 5, 2006, President Bush nominated Mary Peters as Secretary of the Department of Transportation. PR firms should be thrilled.

    Main Source: 
    Bulldog Reporter's Daily 'Dog, September 21, 2006

    How Much Freedom Does $2,300 Buy?

    by Diane Farsetta — August 29, 2006 - 10:02am

    Wal-Mart's new television ads promote "its health care plans, charitable contributions and positive impact on the American economy" in "unusually detailed terms." In one ad, the narrator says, "Our low prices save the average working family $2,300 a year. Which buys a lot of things -- and a whole lot of freedom." Wal-Mart's Robert McAdam stated, "These ads are more direct than anything we have done before." The New York Times' Michael Barbaro compares them to political campaign ads.

    Main Source: 
    New York Times, August 29, 2006

    Product Placement Picking Up Steam

    by Judith Siers-Poisson — August 22, 2006 - 12:49pm

    Product placement in movies and on television is expected to triple by the end of the decade according to a report issued by PQ Media.

    Main Source: 
    BBC News, August 17, 2006

    Junk Food Ads Dominate In Television Food Advertising

    by Bob Burton — July 27, 2006 - 3:51am

    A survey (pdf) by the Cancer Council of New South Wales has found that 81% of all food being advertised on television in Australia was for junk food. The study, which has been published in Health Promotion International journal, recorded 645 hours of television between 7am and 9pm on both weekdays and weekends in four different locations. It found that 31% of all ads were for food, with fast food and takeaway foods being the most common.

    Main Source: 
    Cancer Council of NSW, July 27, 2006
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