Rapper Mocks Direct-to-Consumer Drug Ads

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The New Jersey rapper, Sudden Death, has launched a free-to-play track which mocks the drug industry's direct-to-consumer advertising (DTCA). The song, titled Pillagers, describes the experience of a man taking two dozen pills for various conditions being prescribed the notional drug Liquiplox that "relaxes the lining of your throat making it easier to take pills". "Liquiplox isn't for everyone. People without health insurance or who otherwise may be unable to pay should not take Liquiplox. Do not stop taking any of your other medications without consulting your doctor as this may cause an unsafe drop in our profit margins," a fictional drug company rep states in the song. A November 2006 report by the U.S. Government Accountability Office report stated that drug companies spent $4.2 billion in 2005 on DTCA in the U.S.