Advertising

Are Hybrids Putting the Brakes on Greener Options?

by Judith Siers-Poisson — February 19, 2008 - 11:27am

French researchers are concerned that consumer demand for hybrid cars, fueled by advertising and PR, is slowing down the development of genuinely sustainable green auto technologies.

Main Source: 
Wired, February 11, 2008

Green PR Guy Adam Werbach Sells Out to 'Saatchi & Saatchi S'

by John Stauber — February 1, 2008 - 8:15pm

Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today.

Main Source: 
Fast Company blog, January 31, 2008

Once Again, Drug Companies Caught Data Doping

by Diane Farsetta — January 23, 2008 - 1:58pm

The pharmaceutical companies Merck and Schering-Plough, which co-market the cholesterol drug Vytorin, "have gone into damage-control mode, taking out newspaper ads." The PR campaign follows the companies' reluctant publication of a study showing that neither of the drugs present in Vytorin "reduced the buildup of fatty plaque in arteries." The study "was co

Main Source: 
Advertising Age, January 22, 2008

They Want Influencers for More New Recruits

by Diane Farsetta — January 16, 2008 - 4:28pm

"The U.S. Marine Corps is rolling out a new ad campaign this week in an effort to target teachers, coaches, clergy and other groups that tend to have influence on kids' career paths," reports the Wall Street Journal.

Main Source: 
Wall Street Journal (sub req'd), January 16, 2008

Cigarette Pack-Shaped Books Get British American Tobacco Steamed

by Anne Landman — January 16, 2008 - 4:02pm

Capitalizing on the public's familiarity with cigarette brands, a publisher and design company in the United Kingdom has released a set of literary classics designed to look like cigarette packs.

Main Source: 
The Guardian (UK), January 16, 2008

Adults Still Don't "Get It" on Youth Smoking

by Anne Landman — January 14, 2008 - 5:54pm
  • Topics: Advertising, Corporate Campaigns, Corporate Social Responsibility, Children, Health, Marketing, Tobacco

    • A recent report issued by the American Lung Association gives the State of Virginia a "D" for its youth smoking prevention efforts.

    Marketing Drugs for a Disputed Condition

    by Diane Farsetta — January 14, 2008 - 1:59pm

    "Fibromyalgia is a real, widespread pain condition," stresses a woman in a television ad for Lyrica, a Pfizer drug that recently became "the first medicine approved to treat the pain condition." But some doctors have their doubts. These skeptics "say vague complaints of chronic pain do not add up to a disease. ... The condition cannot be linked to any environmental or biological causes." Even Dr.

    Main Source: 
    New York Times, January 14, 2008

    Cigarette "Taste Test" Snuffed Out

    by Anne Landman — January 9, 2008 - 3:59pm

    Australia's 1992 Tobacco Advertising Prohibition Act prohibited most forms of tobacco advertising, making it more difficult for tobacco companies to promote their products. Despite the law, an Australian market-research firm called Feedback Plus was found to be distributing free cigarettes in a program it said was a "taste-testing survey" being carried out as part of a "marketing research" program.

    Main Source: 
    Sydney Morning Herald, January 9, 2008

    Huckabee Plays Religion Card, Hides Hand

    by Anne Landman — December 26, 2007 - 5:45pm

    Republican presidential candidate Mike Huckabee defended his controversial "Floating Cross" Christmas ad against charges that he is leveraging religion to boost his campaign, but jou

    Main Source: 
    Washington Post, December 23, 2007

    Keep Your Smoke to Yourself, S'il Vous Plait

    by Judith Siers-Poisson — December 23, 2007 - 12:27am

    The French National Committee Against Tobacco Addiction is launching an edgy new campaign based on previous ones against AIDS/HIV, "except that there i

    Main Source: 
    Le Monde (France), December 17, 2007
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