Marketing

Wow, Nice Tibias

The EIZO Company of Japan is a relatively obscure manufacturer of x-ray monitors and medical imaging displays, but thanks to the work of the Butter Advertising Agency in Berlin/Duesseldorf, Germany, the company is grabbing attention with a new promotional pinup calendar that shows everything -- and we mean everything. X-ray images of nude models posted on the Internet caused a viral storm of commenting and link-sharing.

Lauria Quit Cigarettes, But Now He's on the Bottle

Old tobacco industry PR flacks don't go away, they just defend different products for money. So it is with former Tobacco Institute spokesman Thomas Lauria, who is now defending bottled water.

Seems benign enough. After all, fighting for water -- albeit in an over-commercialized, overpriced and polluting form -- instead of cigarettes would seem to be an improvement for Lauria. But just as he battled efforts to educate people about the health hazards of secondhand smoke, Lauria is now battling efforts to educate people about the hoax that is bottled water.

Eat, Prey, Spend

The movie "Eat, Pray, Love" is the story of a woman who travels the world in search of personal fulfillment, enlightenment and love. Despite the noticeably non-materialistic theme, though, Sony Pictures and Home Shopping Network (HSN) inked a deal to use the movie as a vehicle to hype an amazing amount of female-targeted merchandise. In the run-up to the film's August 13 release, HSN staged a three-day shopping event that showcased over 400 "Eat, Pray, Love" movie-related products including kitchenware, teas, jewelry, clothing, spices, shower gel, bed sheets, furnishings and cookware. Moviegoers are invited buy Eat, Pray, Love "I deserve Something Beautiful" T-shirts for a whopping $39.90 apiece, or an "Eat, Pray, Love" Sony Pocket Edition E-Reader with case for $229.95 (in three easy payments), a gelato maker, Sony laptop computers in movie-themed colors, gourmet candies, flat-panel TVs and much more.

Progressives Up In Arms Over Brand Obama's Insult

A year and a half after his November 4, 2008 election, the progressive left is, rightfully, up in arms over the lack of integrity President Barack Obama has shown across the gamut of burning contemporary political issues. These include, but are not limited to issues such as war, health care, secrecy, warrantless wiretapping, and environmental issues, among many others.

A healthy and flourishing representative democracy depends on an engaged citizenry standing up and demanding that their representatives represent them. President Obama said so himself at this year's Netroots Nation conference in Las Vegas in his desperate plea to show progressive activists that he is, indeed "one of them." It does not take a political guru to understand that this was a desperate attempt to garner support from progressive Democrats for the 2010 elections, who, according to soundbites his Administration pulled together from The Rachel Maddow Show and included in the video address to the attendees at Netroots Nation, have fought so hard for that magical buzzword he used so loosely in 2008: change!

Safeway Tries to Pull a Fake "Farmers Market"

A woman driving by a Safeway store in Kirkland, Washington, spotted a big banner in front of the store announcing a farmer's market that weekend, so she stopped to get more details. The manager explained that Safeway employees were going to be setting up tents and selling Safeway produce, farmer's market-style, in front of the store.

"Toning Shoes" or Phony Shoes?

Those roly-poly sneakers you are seeing everywhere -- with rounded soles like a rocking chair -- are marketed by manufacturers like Skechers, Reebok, Avia and New Balance with claims that they promote healthy weight loss, improve posture, fight cellulite, reduce knee joint stress and improve the shape of wearers' thighs and buttocks.

Different Colored Cigarette Packs, Same Deadly Diseases

The landmark tobacco legislation President Obama signed last year banned tobacco companies from using descriptors like "light," "ultralight," "low tar" and "mild" o

Sex and the City 2: More Hype, Less Appeal

Critics are saying that the new movie Sex and the City 2 may have jumped the shark, if not with it's plot, then with its endless commercial tie-ins, gratuitous product placement and the amount of sheer hype tied to the show.

Perfumes' Un-Sexy Side

The Campaign for Safe Cosmetics commissioned laboratory analyses (pdf) of 17 men's and women's name-brand perfumes to determine their chemical content, and found 38 secret chemicals present in all 17 products.

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