Marketing

More Messaging for the Earth

by Diane Farsetta — June 24, 2009 - 12:22pm

At the launch of a public relations and marketing campaign in support of the United Nations' upcoming climate change conference, UN Secretary-General Ban Ki-moon stated, "We need a global movement that mobilizes real change." The UN's COP15 conference will be held in Copenhagen,

Main Source: 
O'Dwyer's PR Daily (sub req'd), June 23, 2009

Food Marketers Try "Local-washing"

by Diane Farsetta — May 26, 2009 - 3:45pm

"The ingenuity of the food manufacturers and marketers never ceases to amaze me," remarked author Michael Pollan. "They can turn any critique into a new way to sell food." Marketers are appropriating language from the "eat local" or "locavore" movement, which encourages support for small farms, sustainable practices and better treatment of animals.

Main Source: 
New York Times, May 12, 2009

Government TV

by Bob Burton — May 25, 2009 - 6:35am

The Victorian government has spent $222,000 Australian on a television program promoting the attraction of living and working in areas outside the major metropolitan areas. The program, ''Changing Places: Life in Provincial Victoria,'' was broadcast on commercial television at Easter.

Main Source: 
The Age (Melbourne, Australia), May 21, 2009

Psychotic Marketing for an Antipsychotic Drug

by Diane Farsetta — May 20, 2009 - 2:19pm

Public relations and planning documents from AstraZeneca discuss promoting "off-label" or unapproved uses for the company's drug Seroquel. The U.S. Food and Drug Administration has approved Seroquel for schizophrenia, psychotic and bipolar disorders among adults.

Main Source: 
Wall Street Journal (sub req'd), May 20, 2009

Another Bone to Pick with Merck

by Diane Farsetta — May 5, 2009 - 3:55pm

The pharmaceutical company Merck "paid an undisclosed sum to Elsevier to produce several volumes of a publication that had the look of a peer-reviewed medical journal, but contained only reprinted or summarized articles -- most of which presented data favorable to Merck products." The Australasian Journal of Bone and Joint Medicine carried "ads for Fosamax, a Merck drug for osteoporosis, and Vioxx" and "appeared to act solely as marketing t

Main Source: 
The Scientist magazine, April 30, 2009

General Mills Recruits "Mommy Bloggers"

by Diane Farsetta — May 1, 2009 - 3:11pm

"We don't tell them not to write" about bad experiences, "but most want to only write positive things," said Stacy Becker of Coyne Public Relations.

Main Source: 
Adweek, April 29, 2009

Is Oklahoma's Marketing During the News OK?

by Diane Farsetta — April 7, 2009 - 1:13pm

To promote its state insurance program, Oklahoma is paying $3.1 million over three years to local media company Griffin Communications. Griffin's bid for the state contract touted its "built-in network of companies to deliver the message," including television stations KWTV in Oklahoma City and KOTV and KQCW in Tulsa, and the 34 stations of the Radio Oklahoma Network. The Insure Oklahoma campaign spokesperson is former KWTV reporter Angela Buckelew, who "appears during news programming" on KWTV, KOTV and KQCW.

Main Source: 
Tulsa World (Tulsa, Oklahoma), April 5, 2009

Smoking in the Movies: Under-the-Radar Cigarette Advertising?

by Anne Landman — April 1, 2009 - 5:41pm

A meta-study published in the journal of the American Academy of Pediatrics concludes that viewing movie smoking scenes is a significant factor in smoking among older teens and young adults. In 1999, researchers interviewed thousands of 10- to 14-year-olds, assessing their smoking status and exposure to images of smoking, via movies.

Main Source: 
Pediatrics, March 30, 2009

Greg Gumbel Fumbles on Infomercials

by Diane Farsetta — April 1, 2009 - 4:59pm

Two years ago, CBS Sports anchor Greg Gumbel "signed a 5-year contract with Paul Doug Scott's EncoreTV to appear as host for, what turned out to be, a Florida infomercial company," reports Rhonda Roland Shearer. Gumbel's agent told her, "It wasn't supposed to be an infomercial.

Main Source: 
StinkyJournalism.org, March 30, 2009
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