Women

Just Say "No" to Sex and the Public Option?

by Lisa Graves — October 1, 2009 - 8:27am

Heads are spinning after the discredited Senate Finance Committee blocked the public option from being part of the health care bill proposed by Senator Max Baucus of Montana and then voted for spending $50 million on the (also discredited) abstinence-only education program that President Obama had pressed to eliminate from the federal budget.

Main Source: 
The Associated Press

Merck Funds Friends, Gets Benefits

by Diane Farsetta — August 19, 2009 - 4:34pm

After receiving six-figure grants from the pharmaceutical company Merck, three medical associations promoted the company's Gardasil vaccine, "using virtually the same strategy that Merck employed in its marketing campaign." That's according to an analysis published in the Journal of the American Medical Association, which warned that Gardasil's marketing camp

Main Source: 
Washington Post, August 19, 2009

Merck Wants Profit Boosters for Gardasil

by Diane Farsetta — August 12, 2009 - 12:29pm

"Faced with declining sales for Gardasil, the controversial -- and so far only -- vaccine for prevention of human papillomavirus, Merck & Co. is planning to boost the drug's visibility during the key back-to-school shopping period beginning this month," reports Advertising Age.

Main Source: 
Advertising Age, August 10, 2009

Lifestyle Lift Forced to Drop Astroturf

by Diane Farsetta — July 21, 2009 - 4:47pm

In what may be the first case against online astroturfing, New York's attorney general has reached a settlement with a cosmetic surgery company.

Main Source: 
O'Dwyer's PR Daily (sub req'd), July 16, 2009

Rebranding Abstinence Only

by Diane Farsetta — June 24, 2009 - 11:11am

"Well aware that their cause is in trouble and unpopular, purity proponents are revamping their image to appear more mainstream," reports Jessica Valenti.

Main Source: 
The Nation, June 17, 2009

A PR Campaign to Make BPA Plastic Fantastic

by Diane Farsetta — June 3, 2009 - 2:50pm

On May 28, industry executives met "to devise a public relations and lobbying strategy to block government bans" of bisphenol A (BPA), a chemical found in cans and plastic containers.

Main Source: 
Washington Post, May 31, 2009

General Mills Recruits "Mommy Bloggers"

by Diane Farsetta — May 1, 2009 - 3:11pm

"We don't tell them not to write" about bad experiences, "but most want to only write positive things," said Stacy Becker of Coyne Public Relations.

Main Source: 
Adweek, April 29, 2009

P&G Thinks the First Lady Is Good for Marketing

by Diane Farsetta — February 4, 2009 - 5:06pm

Procter & Gamble (P&G) "is expanding its My Black is Beautiful (MBIB) marketing program through collaboration on a new TV series set to debut on BET this March," reports PR Week.

Main Source: 
PR Week (US), January 28, 2009

How Wyeth Bought Science that Sells

by Diane Farsetta — December 23, 2008 - 4:55pm

According to internal documents, the pharmaceutical company Wyeth "paid ghostwriters to produce medical journal articles favorable to its female hormone replacement therapy Prempro." As early as 1997, Wyeth paid the "medical writing firm" DesignWrite to publish favorable journal articles about Prempro under academics' names.

Main Source: 
New York Times, December 12, 2008

When Pink Becomes Deadly: Virginia Slims' New, Pink "Purse Pack"

by Anne Landman — November 5, 2008 - 5:15pm

Philip Morris (PM) hopes to make cigarettes even more appealing to women by introducing a new, pink "purse pack" of its Virginia Slims brand in the fi

Main Source: 
MarketWatch, October 30, 2008
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