Women

The Formula for Deceiving Mothers Online

by Bob Burton — September 19, 2007 - 1:56am

Peggy O'Mara, the editor of Mothering Magazine, reports that "in addition to the inaccurate information on breastfeeding" by the media, the "marketing practices of the formula companies continue to undermine breastfeeding." She notes the existence of several "stealth" websites "that appear to be grassroots advocacy sites, but are actually mouthpieces for the formula industry." One of the websites, MomsFeedingFreedom.com, is campaigning against proposed restrictions on the free bags of infant form

Main Source: 
Mothering Magazine, September/October 2007

Lobbying for Babykillers

by Sheldon Rampton — September 7, 2007 - 1:22pm

Babies that are not breast fed suffer higher rates of health problems including sudden infant death syndrome (SIDS), diabetes, lymphoma, leukemia, Hodgkin's disease, obesity, high cholesterol and asthma. Unfortunately, many parents are still unaware of these risks, thanks to the infant formula industry.

Main Source: 
Washington Post, August 31, 2007

My Bucks Are Beautiful to P&G

by Diane Farsetta — August 28, 2007 - 2:44pm

The biggest U.S. advertiser, Procter & Gamble, is launching "a new multibrand campaign called 'My Black Is Beautiful,'" reports Advertising Age. The brainchild of P&G multicultural marketing director Najoh Tita Reid, the campaign seeks to "make all black girls and women" feel beautiful, while forging "a closer relationship between P&G brands and their black consumers." According to P&G research, "71% of black women feel they're portrayed worse than other women in media and advertising.

Main Source: 
Advertising Age, August 27, 2007

McDonald's Wants in the "Mom-to-Mom Dialogue"

by Diane Farsetta — June 14, 2007 - 2:36pm

PR Week has more on McDonald's "moms' quality correspondence" PR campaign. The fast food giant met with the six mothers in early June, "at the company's global headquarters in Oak Brook, IL. Future interactions will include a visit to a beef supplier in August and a 'farm field' and produce supplier in September. ...

Main Source: 
PR Week, June 13, 2007

McDonald's Clowns Around With Moms and Words

by Diane Farsetta — June 11, 2007 - 3:56pm

In an attempt to deflect criticism that its fast food makes children fat, McDonald's is recruiting mothers as "quality correspondents" to observe and report on its operations.

Main Source: 
Advertising Age, June 8, 2007

Nike's Social Irresponsibility

by Diane Farsetta — June 8, 2007 - 2:58pm

Nike says that its corporate social responsibility (CSR) campaign is no longer just "a risk and reputation management tool," but a core "business objective." Labor rights activist Jeff Ballinger is skeptical.

Main Source: 
The Oregonian, June 3, 2007

Unilever: "Viva Marketing!"

by Diane Farsetta — June 1, 2007 - 10:28am

The multinational consumer product company Unilever "has launched ViveMejor, a multimedia marketing initiative that targets the Hispanic community" in the U.S. The PR firm Edelman's multicultural practice is heading communications for the campaign. The campaign includes a magazine, "distributed for free at grocery stores and online ...

Main Source: 
PR Week, May 29, 2007

They Always Return to Imus

by John Stauber — April 9, 2007 - 9:22pm

The most recent racist remarks of Don Imus have yet to affect his popularity with political and media figures. David Carr points out that "Senator John Kerry has stopped by.

Main Source: 
New York Times, April 9, 2007
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