Women

Consulting Firm OK's Its Own Conflicts of Interest

by Diane Farsetta — April 6, 2007 - 4:57pm

"The National Institutes of Health has temporarily suspended" the consulting firm Sciences International, which "had been reviewing the health dangers of chemicals for the government while also working for the chemical industry," reports Marla Cone. The evaluation of the firm's work is ongoing, and its $5 million government contract, "which runs through June 2008," remains in force.

Main Source: 
Los Angeles Times, April 4, 2007

The Promised Land Goes Online

by Diane Farsetta — March 29, 2007 - 11:26am

"Israel's official MySpace page was launched in January under the direction of officials from the Foreign Ministry," reports Gregory Levey.

Main Source: 
Salon.com, March 23, 2007

Don't Worry Your Pretty Heads, Says Cosmetics Industry

by Diane Farsetta — March 29, 2007 - 10:47am

In response to growing concerns about the safety of some cosmetics, the industry group Cosmetic, Toiletry, and Fragrance Association (CTFA) "has embarked on what it calls an 'education process' designed to reassure consumers." As the Center for Media and Democracy reported

Main Source: 
Women's eNews, March 23, 2007

Israel: Where the Women Are, '07

by Diane Farsetta — March 26, 2007 - 3:43pm

"All the surveys we have done shows that the biggest hasbara," or public diplomacy, "problem that Israel has is with males from the age of 18 - 35," said David Saranga, Israel's media and public affairs point person at its New York consulate. "In order to change their perception of Israel as only a land of conflict, we want to present to them an Israel that interests them," he added. So the "beer 'n' babes magazine Maxim" is sending photographers to Israel, for a photo shoot of attractive Israeli women.

Main Source: 
The Jerusalem Post (Israel), March 22, 2007

Hello, Teens? Marketing Firms Are Calling

by Diane Farsetta — March 20, 2007 - 4:33pm

Retailers "eager to connect with teen and twentysomething shoppers" are increasingly marketing to them through their cell phones, reports USA Today. New marketing approaches include "coupons that go to shoppers' cellphones." The marketing firm Access 360 Media "saw redemption rates of about 40%" with cell-delivered coupons, as opposed to "less than 2% for many print or online coupon campaigns." Then there's GPShopper, "an Internet-style search engine that lets shoppers search a chain's entire inventory," with Best Buy, Toys R Us and Sports Authority among the chains using the service.

Main Source: 
USA Today, March 20, 2007

Multifaceted PR Campaigns Grow on Trees

by Diane Farsetta — March 20, 2007 - 4:05pm

PR Week gave its "Public Affairs Campaign of the Year 2007" award to the Porter Novelli firm and the Abundant Forests Alliance, a front group for the "wood and paper products industry." The campaign was launched in response to "environmental activist" efforts to "change the foresting industry's procurement practices." The campaign's goal was to convince "col

Main Source: 
PR Week (print edition), March 12, 2007

American Heart Association Sticks with Smoky Partner

by Anne Landman — March 7, 2007 - 1:14pm

The American Heart Association (AHA) is once again partnering with the Rite Aid Drug Store chain to promote its "Go Red for Women" campaign, aimed at increasing public awareness of heart disease in women.

Main Source: 
Rite Aid press release, February 1, 2007

A Camel in a Skirt Still a Femme Fatale

by Anne Landman — February 16, 2007 - 1:36pm

R.J. Reynolds caused a stir recently by unveiling new female-targeted Camel cigarettes, "Camel No. 9." Camel cigarettes have for years been targeted at the "virile segment" -- male smokers whom RJR thinks respond to ads that feature pictures of macho men climbing mountains, fording rivers and such. RJR's targeting of women is not new, however.

Main Source: 
New York Times, February 15, 2007

Beyond Focus Groups: The Marketers Among Us

by Diane Farsetta — February 5, 2007 - 2:29pm

Forget about focus groups. Before launching their new weekly glossy magazine for women, "Look," executives at Britain's IPC Media (a Time Warner company) engaged in "immersion research," or ethnography. "We went out to our audience," explained IPC's Chris Taylor. "We literally lived for weeks at a time with [potential] readers in their homes.

Main Source: 
The Independent (UK), February 5, 2007
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