Women

Teed Off at Augusta

Crisis management PR pro Jim McCarthy says his clients have run afoul of "the media/ activist industrial complex." Case in point: Augusta National hired McCarthy when Martha Burk challenged the golf club's policy of not admitting women members. But McCarthy's prime target wasn't Burk: "Stopping The New York Times dead in its tracks was critical...

The Boob Tube

"If one needed proof that the Woodstock generation has thrown in the towel, grabbed the money and ran, it is this: Bob Dylan's new Victoria's Secret ad," writes Advertising Age.

Spinning Spin Sisters

"St. Martin's Press has brought in Shirley & Banister Public Affairs to drum up conservative support for a new book accusing women's magazines of a liberal bend and constant focus on the 'woes of womanhood,'" reports O'Dwyer's PR Daily.

Breast Cancer Action Vs. Corporate "Pinkwashing"

"To draw attention to the troubling trend of corporate 'pinkwashing,' Breast Cancer Action, a national grassroots breast cancer advocacy organization, is running an ad in the national edition of the New York Times questioning some high-profile corporate marketing campaigns launched in connection with Breast Cancer Awareness Month. 'We're not opposed to companies raising money for the cause,' said Barbara Brenner, Breast Cancer Action's executive director.

Plastics Council Targets Women And Children

The American Plastics Council recently launched a new marketing campaign that targets women and children. APC, through its ad agency Grey Worldwide, will spend $19 million on TV and print advertising, one of its lowest marketing budgets in the 11 year history of the trade association, MediaPost reports. "Because one of [APC's] targets is mothers of infants, Grey has gotten the American Plastics Council spots on The Newborn Channel.

CNN's Reliably Narrow Sources

The media watchdog FAIR/Extra! has studied the guestlist of CNN's Reliable Sources to see how many critical voices were heard on the program that claims to "turn a critical lens on the media." Covering one year of weekly programs, the FAIR study found that Reliable Sources strongly favored mainstream media insiders and right-leaning pundits. In addition, female critics were significantly underrepresented, and ethnic minority voices were almost non-existent.

Hot Flash, Cold Cash

"Last April, several hundred black-tie and couture-clad worthies crowded into the ornate ballroom of the Washington Ritz-Carlton for one more dinner on the spring charity circuit," writes Alicia Mundy - namely, the annual gala of the once-respected Society for Women's Health Research (SWHR), a Washington, DC-based nonprofit organization whose stated mission is "to improve the health of women through research." In recent years, however, SWHR has become increasingly dependent on corporation contributions from pharmaceutical companies.

From Boom-Boom Room to Cooks-Books Crook

"Gordon Andrew, who has held top communications posts at Prudential and Travelers Group, is handling the press for former Enron CFO Andrew Fastow, who was indicted on 78 counts of fraud, money laundering, conspiracy and obstruction of justice," reports O'Dwyer's.

The Media: White, Male, Republican, Corporate

A new study by Fairness and Accuracy in Media (FAIR) shows that 92 percent of all U.S. sources interviewed on the nightly network news in 2001 were white, 85 percent were male and, where party affiliation was identifiable, 75 percent were Republican. Big business, too, was overrepresented. In a year in which the country lost 2.4 million jobs, corporate representatives appeared about 35 times more frequently than did union representatives.

The Wrong Stuff

"The images that streamed from inside Afghanistan after the fall of Kabul were a propaganda dream for the United States government," notes the Independent. "Afghan women, after years of cruel subjugation by the Taliban, were daring to shed their veils and to expose their faces once again to the world and to sunlight." Meanwhile, in the kingdom of Saudi Arabia, the first woman ever to become a U.S.

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