Plastics Council Targets Women And Children

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The American Plastics Council recently launched a new marketing campaign that targets women and children. APC, through its ad agency Grey Worldwide, will spend $19 million on TV and print advertising, one of its lowest marketing budgets in the 11 year history of the trade association, MediaPost reports. "Because one of [APC's] targets is mothers of infants, Grey has gotten the American Plastics Council spots on The Newborn Channel. [Grey's Charlie] Herzog said that a lot of baby supplies -- like diapers -- can be made with plastic and it's a great way to get the women thinking about plastic from the beginning of their child's life," MediaPost writes. Public health advocates, however, are critical of the industry's effort to target women and children, whose bodies, they say, are at risk of being contaminated by the toxic additives in plastics.