Internet

Old Politics in New Media

Political campaigns in the United States are using the internet as never before, reports Adam Nagourney.

Wal-Mart's Blog Outreach-Turned-Ghostwriting

Wal-Mart "began working with bloggers in late 2005 'as part of our overall effort to tell our story,' said Mona Williams, a company spokeswoman." Heading the blogger outreach is Marshall Manson, of the PR firm

Perusing Peru's News for Political Clues

"The lack of transparency in politics in general and in media in particular is huge in this country," said the director of the government-supported Peruvian organization Citizen Participation. "Like everywhere else in the world, the big owners of communication chains aren't absolutely neutral or transparent.

All the News That's Fit To Censor: International Edition

"The Internet may be new, but not the issue of whether an American corporation should do business with bad people," writes Richard Cohen. He argues that the claims of Microsoft, Cisco Systems, Yahoo and other tech companies that they are assisting the Chinese government's attempts to censor information online because they must "comply with local laws" ring false. "The law in China is what the Chinese leaders say it is," Cohen counters.

New U.S. Army PR Bypasses MSM

"The U.S. Army has hired Manning Selvage & Lee to do outreach to pro-military bloggers," the managing director of Hass MS&L, the firm's Detroit office that focuses on "new media" and the automotive industry, told O'Dwyer's.

Pentagon OK's Online Propaganda

"U.S. military websites that pay journalists to write articles and commentary supporting military activities in Europe and Africa do not violate U.S. law or Pentagon policies," concluded the Pentagon's inspector general.

PR Weblogs

Constantin Basurea has compiled a list of blogs that focus on public relations. Most of them are pro-PR and written by public relations practitioners, but the Center for Media and Democracy's PRWatch.org is also listed, along with the Europe-based SpinWatch.org.

A Kinder, Gentler Microsoft

"A humbler Microsoft" is "reinventing itself," writes Advertising Age. "It is enlisting young executives ... in a marketing-leadership program to help it overcome hurdles such as competition from free software; the challenge of competing against itself with new products; and getting consumers to trust the company once blames for security breaches." Microsoft's chief marketing officer, Mitch Mathews, was elevated so that he reports directly to CEO Steve Ballmer.

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