Internet

Edelman Starts Blogging

by Sheldon Rampton — October 6, 2004 - 10:24am

Richard Edelman, CEO of the Edelman PR firm, has started his own weblog. He hasn't had a lot to say yet, but stay tuned...

Main Source: 
http://www.edelman.com/speak_up/blog/

The John Kerry Attack Matrix

by Sheldon Rampton — September 29, 2004 - 10:00pm

In some respects, the real presidential debate will take place in cyberspace, reports Wired magazine. "The Bush campaign has launched a massive rapid-response effort called Debate Facts to rebut challenger John Kerry's assertions during the debates," writes Louise Witt. "The campaign will provide a live feed to about 5,000 conservative blogs that subscribe to its news alerts.

Main Source: 
Wired, September 30, 2004

PR Threats and Opportunities in Moblogs

by Sheldon Rampton — September 26, 2004 - 10:00pm

"Moblogging - short for 'mobile blogging' - will have a bigger impact on the public relations industry than any other technological change in the past five years," writes Steve Rubel. As weblogs begin to broadcast content from "an intelligent arsenal of millions of connected mobile devices ... suddenly the PR professional is faced with an entirely new set of challenges and opportunities." One of the threats, Rubel warns, is that corporate secrets and intellectual property are bound to leak onto the internet.

Main Source: 
Micro Persuasion weblog, September 27, 2004

A Rather Embarrassing Retraction

by Sheldon Rampton — September 21, 2004 - 9:19am

Slate magazine editor Jack Schafer wonders why it took CBS anchorman Dan Rather so long to back away from two now-discredited memos that were part of the documentation for its story about George Bush's National Guard service.

Main Source: 
http://www.washingtonpost.com/wp-dyn/articles/A35531-2004Sep20.html

PR Takes Blogging Seriously

by Sheldon Rampton — July 18, 2004 - 10:00pm

PR industry writer Paul Holmes has written a lengthy essay arguing that PR people need to take blogging seriously. "The people who read blogs are the opinion leaders and the early adopters," says PR pro Steve Rubel. "They are people who pass on what they learn to other people. And these sites are being read every day by the journalists who cover your industry. It's amazing how many stories start on the Internet and then make it into the mainstream media."

Main Source: 
Micro Persuasion, July 19, 2004

Blog Brand Threat

by Sheldon Rampton — July 13, 2004 - 10:00pm

According to the "PR Machine" blog, "blogging threatens the power of brands and their message control because blogs facilitate open dialogues with customers. ... The exact threat? Meta-sites, blogs, wikis, and the proliferation of RSS and related site syndication technologies, have all rapidly given a voice to people who previously had no way of expressing their opinions. ...

Main Source: 
PR Machine, July 14, 2004

The Blog Is The Message

by Laura Miller — July 12, 2004 - 5:05pm

"Public relations should first understand that to the extent that its art is a form of 'spin' - whether it's reasonable spin, accepted spin, good spin, bad spin, terrible spin - it is selling a service for which there is less and less value, and less mind is paid to it.

Main Source: 
http://www.globalprblogweek.com/archives/jay_rosen_pr_needs_t.php

Of Foxes and Guerrillas

by Diane Farsetta — July 10, 2004 - 10:00pm

Robert Greenwald employs "a 'guerrilla' method of documentary filmmaking, creating timely political films on short schedules and small budgets and then promoting and selling them ... through partnerships with grass-roots political organizations like MoveOn.org." His latest, "Outfoxed: Rupert Murdoch's War on Journalism," includes "interviews with former Fox employees, leaked policy memos ...

Main Source: 
New York Times, July 11, 2004

Bypassing the Broadcast Media

by Sheldon Rampton — July 10, 2004 - 2:01am

"In the strongest evidence to date that Americans are routinely using the Internet to bypass traditional media, a new report finds that about one quarter of Net users say they go online to find news coverage and images they can't get from the mainstream media. Net users say they have sought out graphic Iraq war images in particular."

Main Source: 
http://www.cyberjournalist.net/news/001466.php
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