Marketing

Battle of the Childhood Bulge

by Diane Farsetta — December 7, 2005 - 3:41pm
Cover of the IOM report

"We can't any more argue whether food advertising is related to children's diets.

Main Source: 
Wall Street Journal (sub req'd), December 7, 2005

Hyping Online Shopping

by Laura Miller — November 29, 2005 - 3:01pm

"Do a Google search on 'Cyber Monday,' and you get as many as 779,000 results. Not a bad haul for a term that was created just a week and a half ago to describe the jump in online shopping activity following the U.S. Thanksgiving holiday," Business Week Online reports. Cyber Monday is the creation of Shop.org, an online retailers trade association.

Main Source: 
Business Week Online, November 29, 2005

Target Practice for Military Recruiters

by Diane Farsetta — November 28, 2005 - 3:56pm

The Pentagon's Joint Advertising, Market Research & Studies project has "finely sliced and diced its data enough to determine that the U.S. Army's prospective recruits come from households likely to listen to Spanish radio," while "the reading list at the households of U.S. Marine Corps prospects includes Car Craft, Guns and Ammo and Outdoor Life." Good U.S.

Main Source: 
Advertising Age, November 28, 2005

Not So Tough On Drugs After All

by Bob Burton — November 28, 2005 - 5:15am

Professor Andrew Herx-heimer, emeritus fellow at the UK Cochrane Centre, told the British Medical Journal that changes to the British drug industry's voluntary code of practice were minimal. "This is very competent window dressing but not much has changed at all," he said.

Main Source: 
British Medical Journal, November 26, 2005

That's Advertainment

by Sheldon Rampton — November 24, 2005 - 1:52am

In Denver, Sacramento, Atlanta and Cleveland, radio stations owned by the Gannett media conglomerate have adopted "advertainment" - a new programming format that consists of "hybrid shows, which mix entertainment with commercial content (in addition to regular commercial breaks)." In Minneapolis, Gannett affiliate KARE plans this spring to "revamp its chatty mid-morning talk show 'Today,' and put much of that happy talk up for sale," writes Deborah Caulfield Rybak.

Main Source: 
Minneapolis Star Tribune, November 23, 2005

Whatever the Skin Color, Inside Are Black Lungs

by Diane Farsetta — November 18, 2005 - 5:43pm

The Campaign for Tobacco-Free Kids, the National Latino Council on Alcohol and Tobacco Prevention, and Floridians for Youth Tobacco Education warn that the tobacco industry is increasingly targeting Latino children.

Main Source: 
Associated Press, November 17, 2005

Disease Is Also Sell

by Diane Farsetta — November 16, 2005 - 4:20pm

As "part of a cultural shift that increasingly sees health problems as lifestyles rather than diseases," food marketers are targeting the chronically ill "as the new much-reach demographic." Groceries have "heart healthy" sections because there are more than 70 million U.S. residents with heart problems, representing "$71 billion in annual buying power." The nation's 21 million diabetics "command about $14 billion" and "about two-thirds of American adults are overweight or obese," writes the Associated Press.

Main Source: 
Associated Press, November 10, 2005

Kobe Bryant as the Marketing Comeback Kid

by Diane Farsetta — November 15, 2005 - 4:06pm

"Time heals a lot of marketing wounds," said the director of the University of Southern California's Sports Business Institute. In June 2003, basketball star Kobe Bryant signed a four-year, $45 million endorsement deal with shoe company Nike. Weeks later, Bryant was accused of sexual assault. Now that the criminal case has been dismissed and a related civil lawsuit settled, "Nike and Mr.

Main Source: 
Wall Street Journal (sub req'd), November 11, 2005
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