Marketing

Free Trip Drug Zones: Paris and Budapest

by Bob Burton — July 8, 2006 - 10:54pm

The world's third largest drug company, Sanofi-Aventis, sponsored a tour to Budapest and Paris for a "parliamentary and stakeholder working group" including representatives from British patient groups. The tour included "optional attendance" at lectures at the European Association of Cancer Research conference in Budapest and a presentation in Paris on cancer drugs used in France but not yet approved in Britain.

Main Source: 
The Observer (UK), July 2, 2006

A Real Life Advertising Creep

by Diane Farsetta — June 30, 2006 - 3:25pm

"Reality-based product placement" is here. The car maker Jaguar's new marketing strategy is to give "its high-end cars to jet-setters" in major cities, for free. In Manhattan, Nico Bossi and his Jaguar XK "show up at all the right places, such as ... hangouts in New York's trendy meatpacking district." According to the Wall Street Journal, "Many people ask about the car, but Mr. Bossi doesn't reveal his Jaguar deal. ...

Main Source: 
Wall Street Journal (sub req'd), June 29, 2006

Procter & Gamble's Marketing Madness Continues

by Diane Farsetta — June 23, 2006 - 4:41pm
  • Topics: Corporations, Marketing, Women

    • For the past few months, I've been blogging on "WIMN's Voices," a group blog hosted by the organization Women in Media & News. The subtitle of the blog is "Women, Media, AND..." The 50-some women contributors add their area of expertise to the "and," such as marketing, popular culture, immigration, and LGBT issues, to name just a few.

    On TV News, the Ads Never End (Part Four)

    by Diane Farsetta — June 16, 2006 - 4:42pm

    Expanding on earlier reports of growing product placement deals with TV news programs, Joan Stewart writes in Tactics, the monthly magazine from the Public Relations Society of America, that "in many cases, viewers don't know until the end of a five- or 10-minute spot that the segment is, in fact, advertising." For example, "in Minnesota, K

    Main Source: 
    PRSA Tactics, June 2006

    Yo Quiero Más PR!

    by Judith Siers-Poisson — June 16, 2006 - 3:00pm

    According to its website, the PR firm Edelman has expanded and renamed its division aimed at marketing to ethnically diverse audiences. Rosa Alonso is joining Edelman as Senior Vice President to oversee Edelman Multicultural, which focuses primarily on Hispanic and African-American marketing.

    Main Source: 
    Edelman.com, June 7, 2006

    Ann Coulter's PR Formula: Hate Speech + Media Coverage = Best-Seller

    by John Stauber — June 12, 2006 - 9:04am

    David Carr examines Ann Coulter's simple PR formula for marketing her best-selling books: vile hate speech echoed in the mainstream media.

    Main Source: 
    New York Times, June 12, 2006

    Donations Tie Drug Firms and Nonprofits

    by Sheldon Rampton — May 30, 2006 - 7:19pm

    "The American Diabetes Association, a leading patient health group, privately enlisted an Eli Lilly & Co. executive to chart its growth strategy and write its slogan. The National Alliance on Mental Illness, an outspoken patient advocate, lobbies for treatment programs that also benefit its drug-company donors. ...

    Main Source: 
    Philadelphia Inquirer, May 28, 2006

    Mamma Mia, Here I Sell Again

    by Diane Farsetta — May 22, 2006 - 11:43am

    What's she selling?

    "No major corporation has embraced word-of-mouth marketing as aggressively" as Procter & Gamble, writes BusinessWeek, in a story about P&G's Vocalpoint.

    Main Source: 
    BusinessWeek, May 29, 2006

    Government PR: A Growth Industry

    by Diane Farsetta — April 25, 2006 - 3:52pm

    The U.S. General Services Administration (GSA), which acquires products and services on behalf of federal agencies, is "actively soliciting proposals from PR firms to be added to its list of pre-qualified contractors," reports O'Dwyer's.

    Main Source: 
    O'Dwyer's PR Daily (sub req'd), April 25, 2006

    A New Brand for the Democrats: Hispanic-Friendly

    by Diane Farsetta — April 19, 2006 - 10:37am

    "A group of former Clinton administration officials not fully satisfied with the Democratic National Committee's outreach to the Hispanic community are participating in a soon-to-be launched multimillion-dollar effort to brand the Democratic party among Hispanic residents," reports Alexander Bolton.

    Main Source: 
    The Hill, April 12, 2006
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