Marketing

FCC Names Obesity/Food Marketing Task Force

by Jonathan Rosenblum — October 4, 2006 - 10:43am

Citing "a public health problem that will only get worse unless we take action," Federal Communications Commission Chairman Kevin Martin announced a joint task force on child obesity.

Main Source: 
Associated Press, September 27, 2006

Wal-Mercado of the Twenty-First Century

by Diane Farsetta — October 3, 2006 - 2:12pm

"Wal-Mart Stores accounts for 65% of Latino music sold in the U.S. -- more than double the giant retailer's market share in the general market," writes AdAge.

Main Source: 
Advertising Age, October 2, 2006

Bottled Water Babies

by Diane Farsetta — October 3, 2006 - 1:50pm

Bottled water is a $10 billion industry, but companies are "determined to push ... into new demographics," by "distilling products aimed at children," reports Bo Emerson. "The multimillion-dollar marketing campaign includes animated ads on Nickelodeon, Cartoon Network and broadcast TV that features kids triumphing over boring parents with the help of the bulbous (Nestle-brand) bottle. ...

Main Source: 
Cox News Service, October 3, 2006

McDonald's Chews Fat with "Independent" Obesity Researchers

by Jonathan Rosenblum — September 26, 2006 - 3:42pm

When previously spotted pitching in to help the cause of "independent" research involving its products, McDonald's Corp. asked a Connecticut nun to quickly issue an unfinished report about farm workers in order to help the fast food giant fight off a fair wage campaign by migrant tomato pickers.

Main Source: 
Reuters, September 13, 2006

ABC Affliliate Sees No, Hears No Dissent on "Path to 9/11"

by Jonathan Rosenblum — September 25, 2006 - 4:08pm

If you were to ask the owner of Lincoln, Nebraska ABC affiliate KLKN-TV (which Journal-Star reporter Jeff Korbelik did) whether the station had received negative feedback about its airing of the controversial "Path to 9/11", the answer was not only "no," but also that the docudrama was "compelling TV." Citadel Communications president Ray Cole, who also sits on ABC's governing board, neglected to

Main Source: 
The Journal-Star (Lincoln, Nebraska), September 12, 2006

Advertising on Trial: An Interview with Dr. Inger Stole

by Mandy Gutmann — September 22, 2006 - 10:03am
  • Topics: Advertising, Activism, Marketing, Politics, Secrecy, U.S. Government

    • From the interviewer:

    Pounds and Pounds More Government PR in Britain

    by Diane Farsetta — September 20, 2006 - 11:35am

    "Spending on [British] Government spin has trebled under Labour," reports Graeme Wilson, "and taxpayers are now supporting an army of more than 3,200 press officers." Moreover, "the amount being spent on Government advertising, marketing and public relations has risen three-fold since" Tony Blair became prime minister, to £322 million last year.

    Main Source: 
    Telegraph (UK), August 30, 2006

    Local Activism Can Help Fight Big Food PR

    by Jonathan Rosenblum — September 20, 2006 - 9:37am

    While federal law provides only minimum guidelines for healthy school meals (and snack foods and branded beverages proliferate in school vending machines), state-based activism has the potential to push standards higher. That's the cautionary message delivered by food marketing critic Michele Simon at last week's 29th Annual National Food Policy Conference.

    Main Source: 
    Informed Eating Blog, September, 2006

    As School Doors Open, Food and Beverage Industries Rush In

    by Jonathan Rosenblum — September 15, 2006 - 2:57pm
  • Topics: Obesity, Children, Marketing

    • Ah, the sounds of School Year 2006-2007: the clatter of coins going down the pop machines to let loose a POWERade or an aspartame-sweetened diet soda -- maybe even a bottle of juice or milk. The rip of a new box of "reduced-sugar" Fruit Loops (or Frosted Flakes or Apple Jacks) at breakfast.

    Stanford Bans Drug Company Freebies

    by Bob Burton — September 14, 2006 - 6:26am

    Under a tough new code of ethics all staff and students at Stanford University's medical school, hospitals and clinics will not be able to accept any gifts from drug company representatives. The new policy comes into effect on October 1.

    Main Source: 
    Los Angeles Times, September 13, 2006
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