Safeway Tries to Pull a Fake "Farmers Market"
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A woman driving by a Safeway store in Kirkland, Washington, spotted a big banner in front of the store announcing a farmer's market that weekend, so she stopped to get more details. The manager explained that Safeway employees were going to be setting up tents and selling Safeway produce, farmer's market-style, in front of the store. That sent up red flags for Martha Tyler, who organizes a real farmer's market in Redmond, Washington. Tyler immediately alerted local farmers market associations to Safeway's plot to cash in on people's attraction for farmers markets, and a protest ensued. The Washington State Farmers Market Association sent Safeway a letter pointing out that state law defines farmers' markets as including five or more growers selling directly to consumers, and explaining that the intent of a farmers market is to foster closer connections between local farmers and their customers. Safeway responded by offering to drop the term "farmers market" and instead call it something like a "weekend outdoor market." Advocates were pleased with the change, but still wish big grocery retailers like Safeway would buy more of their produce from local farmers, instead of merely trying to impersonate farmers markets.
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Comments
Not surprised.
Big companies and corporations always love to pretend they are just like the little guys. In the end it's just kind of funny and makes safeway look out of touch and stupid. I wonder if that particular store got orders from the top or if it was just the local store manager trying to get some extra business.
Safeway
Safeway should have been clear in their marketing what they were selling at the "Farmers Market." Otherwise their customers will come to distrust the company's advertising.
Farmers Fresh? Doubt it!
A Farmers market is totally fresh produce, straight from the farm the best you will ever get. Supermarkets fruit and vege are about a month old before it hits the shelves, I know which one I choose! so Safeways has put a dent on there reputation from now on in, sounds like they are getting desperate. it must be getting hard out there.
Talk About Trying to Coin a Term
Safeway was certainly trying to use the known term "farmers markets" to their own "weekend market." Seems like they didn't expect her to call them on the term. They must know their target audience really well but missed the hint the farmers and audience were giving them. Maybe if they bought from the farmers, they would have greater success.
Sounds to me like Safeway is
Sounds to me like Safeway is getting more creative in ways to stay alive. While it's nice to support the farmers, it is also bad for grocery stores to go under.
Grocery stores vs farmers?
Uh, yeah. Have you forgotten where the grocery stores get their food? There is no either-or. We MUST support farmers in every locale.
The grand stupidity comes when we use precious oil resources to ship our lemons to Australia and, at the height of produce season in the US, ship apples in from New Zealand. This is the type of insanity that's driving resources to the brink, and globally driving farmers out of business.
When we no longer have the "freedom" to waste oil, the plight of the grocery store will be the least of our worries.
Safeway...
With most food markets having a small and overpriced section in their produce department for organic and fresh produce it doesn't surprise me that they are trying to jump on the whole food bandwagon but with such loose regulations on food and labeling it is no surprise they are trying to get in under the radar and grab some of that natural , organic crowds cash...
Sounds Like They Got a Little Creative
It seems to me that this story is related to a recent story about Sams Club starting to offer loans to consumers because the banks were sitting on their money and not loaning it to anyone. Safeway probably had some sales meeting in which some genius came up with the plan to boost sales.
Are they trying to ride to
Are they trying to ride to current hip which is the farmers market? Geez they can't even think of a new marketing strategy.
Sneaky
Ha ha! Safeway tried to pull a fast one there and got caught. I live in Hawaii and love the local farmers market with all the fresh local produce. Best time to get awesome deals is in the afternoon when the vendors are trying to get rid of stuff before they go home. I'm not sure that SafeWay or other supermarkets can compete with the prices even if they did get away with the 'farmers market' scheme. Not here, anyway, where Safeway produce are flown in from the mainland.