Marketing

The spin-driven restaurant and beverage industry front group, the Center for Consumer Freedom (CCF), has created a grass roots compilation of city, county and state efforts to ban added trans fats in restaurant food.

"Walmart used to annoy me with its horrible labor practices, draconian rules, and blatant manipulation of the media, but now it's gone past annoyance to bafflement," writes marketing consultant K.D. Paine. "The latest was the firing of their VP of Marketing because she allegedly went for rides in an Aston Martin and accepted dinners from Agencies pitching their business. ... Their message is: we're all about ethics.

"Blog placement" has become a growing trend in marketing, with elite bloggers receiving gifts like show tickets, laptop computers, trips to Paris and bottles of champagne. A surprising number of bloggers seem unaware of ethics codes that exist to guide relations with advertisers, says Jaap Favier, research director at a technology research company. "The lines are blurring," he said. "Who can we trust? I think we're going to go through a couple of years where it's going to get more confusing. What is true and what is fake?"

The Association of National Advertisers recently held its Multicultural Marketing Conference, "which drew more than 300 attendees from companies such as McDonald's Corp., Sprint, Home Depot and Lexus." Earvin "Magic" Johnson told the conference that early engagement of communities of color resulted in brand loyalty. If "somebody beat you in, we're going to stick with them," he said.