Marketing

Docs, Foundations Prescribe End to Pharma Marketing Payoffs

by Jonathan Rosenblum — February 19, 2007 - 12:33pm

A coalition of academics, advocates and foundations has called for strict limits on conflict-ridden, "direct-to-physician" marketing campaigns by pharmaceutical companies. A typical campaign provides free samples to doctors, accompanied by free lunches for office staff and doctors, while some also sponsor speaker's bureaus and provide gifts and junkets.

Main Source: 
The New York Times, February 12, 2007

A Camel in a Skirt Still a Femme Fatale

by Anne Landman — February 16, 2007 - 2:36pm

R.J. Reynolds caused a stir recently by unveiling new female-targeted Camel cigarettes, "Camel No. 9." Camel cigarettes have for years been targeted at the "virile segment" -- male smokers whom RJR thinks respond to ads that feature pictures of macho men climbing mountains, fording rivers and such. RJR's targeting of women is not new, however.

Main Source: 
New York Times, February 15, 2007

Roche Fined for Doctors' Feast

by Bob Burton — February 14, 2007 - 6:37am

Source: Guillaume restaurant at the Sydney Opera House

The global drug company, Roche has been fined $A75,000 for breaching a provision of the Australian drug industry's voluntary c

Main Source: 
The Australian, February 13, 2007

Flowery Fake News Deemed Evergreen

by Diane Farsetta — February 9, 2007 - 7:57pm

Valentine's Day is approaching, and the public relations industry is readying fake news promotions for jewelry, candy, flowers and other traditional gifts.

Main Source: 
Medialink Worldwide, February 8, 2007

Beyond Focus Groups: The Marketers Among Us

by Diane Farsetta — February 5, 2007 - 3:29pm

Forget about focus groups. Before launching their new weekly glossy magazine for women, "Look," executives at Britain's IPC Media (a Time Warner company) engaged in "immersion research," or ethnography. "We went out to our audience," explained IPC's Chris Taylor. "We literally lived for weeks at a time with [potential] readers in their homes.

Main Source: 
The Independent (UK), February 5, 2007

UK Gov't Seeks to ID Flack for IDs

by Bob Burton — January 24, 2007 - 8:57pm

The British government is looking to recruit a senior PR professional to help sell the controversial UK National Identity Cards Scheme. The yet-to-be appointed Director of Marketing and Communications will will help oversee the roll-out of the ID cards, which are scheduled to be introduced in 2009.

Main Source: 
PR Week (sub req'd), January 17, 2007
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