Marketing

British PR Industry Doing Jolly Well

by Diane Farsetta — March 5, 2008 - 3:38pm

"I can't recall a time when PR has been as strong," Sir Martin Sorrell, the head of the UK-based marketing and public relations conglomerate WPP, told the Guardian.

Main Source: 
The Guardian (UK), March 3, 2008

Pfizer Pulls Deceptive Lipitor Ads

by Anne Landman — February 28, 2008 - 7:21pm

Drug maker Pfizer yielded to pressure from a Congressional committee and pulled deceptive Lipitor ads featuring Dr. Robert Jarvik. In one of the ads, created by the Kaplan Thaler Group, Dr.

Main Source: 
Advertising Age, February 25, 2008

Coal on the Ropes: Part Two

by Judith Siers-Poisson — February 27, 2008 - 4:15pm

David Roberts of Grist.org writes in the Nation, "So there you have it: just in the past week, elite opinion against coal has accelerated, two major coal projects have run into embarrassments, and an independent report has confirmed that things are only going to get worse." Power consulting firm Wood MacKensie says that "the rate of coal plant cancellations accelerated during 2007 to the point that more than 50% of the new coal capacity announced since 2000 has now been canceled." On top of

Main Source: 
The Nation, February 21, 2008

Beyond Advertising: The Pharmaceutical Industry's Hidden Marketing Tactics

by Mary Ebeling — February 21, 2008 - 1:00pm
  • Topics: Corporations, Health, Marketing, Pharmaceuticals, Science, U.S. Government, Women

    • In early January, the U.S. House Committee on Energy and Commerce began investigating celebrity endorsements in television ads for brand-name drugs. The investigation was sparked by Pfizer's commercials for its best-selling cholesterol drug Lipitor. These direct-to-consumer (DTC) ads feature Dr. Robert Jarvik, a pioneer in the development of the artificial heart. Viewers are not told that Jarvik is not a cardiologist, nor is he licensed to practice medicine. His presentation as a trusted expert, Pfizer presumably hopes, is enough to persuade viewers to ask their doctors for Lipitor by name. And that would help erode the increasing competition from generic alternatives.

    Are Hybrids Putting the Brakes on Greener Options?

    by Judith Siers-Poisson — February 19, 2008 - 11:27am

    French researchers are concerned that consumer demand for hybrid cars, fueled by advertising and PR, is slowing down the development of genuinely sustainable green auto technologies.

    Main Source: 
    Wired, February 11, 2008

    The Big Dirty Hands Behind Wal-Mart's Greenwashing

    by Bob Burton — February 14, 2008 - 6:05am

    Phil Mattera, the research director of Good Jobs First, reflects on the rise and fall of greenwashing during the 1990's and asks whether we are "now seeing a green business boom that will also turn out to be nothing more than hot air?" While a marketing consultancy company, TerraChoice, last year identified what it dubbed as "six sins of greenwashing", Mattera believes that

    Main Source: 
    Alternet, February 12, 2008

    Ad Industry Pushes Back on Product Placement

    by Diane Farsetta — February 6, 2008 - 5:02pm

    Shortly after a majority of Federal Communications Commission (FCC) members voted to review disclosure rules for product placement on television, the advertising industry is lobbying the agency to slow down.

    Main Source: 
    Broadcasting & Cable, February 5, 2008

    Who's Spinning Who in the U.S. Presidential Race

    by Diane Farsetta — February 4, 2008 - 3:12pm

    Republican presidential candidate Mike Huckabee's media team is led by "Kirsten Fedewa, a long-time press adviser from Huckabee's days with the Republican governors' association ... and Alice Stewart, a glamorous Arkansas TV anchor," according to the Belfast Telegraph's rundown of candidate "spinmeisters." Mitt Romney's "press team leaders are ...

    Main Source: 
    Belfast Telegraph (Northern Ireland), February 4, 2008

    Green PR Guy Adam Werbach Sells Out to 'Saatchi & Saatchi S'

    by John Stauber — February 1, 2008 - 8:15pm

    Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today.

    Main Source: 
    Fast Company blog, January 31, 2008
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