Marketing

MoveOn and Fenton PR Launch Liberal Advertising Consortium

by John Stauber — May 8, 2008 - 9:20am

AdAge reports that Fenton Communications and its client MoveOn.org have announced a politically liberal advertising consortium using corporate advertising executives and firms to "help change the playing field this year. ... At the moment it will go after presumptive Republican nominee Senator John McCain. ...

Main Source: 
Advertising Age, May 6, 2008

Painting Bottled Water Green

by Diane Farsetta — April 28, 2008 - 3:06pm

"Suppose, for example, that you own a company that sells bottled water," which is "shipped, in its little plastic bottles, ten thousand miles from the bottling plant to the consumer," writes Steve Burns. "Could you possibly 'brand' such a product as eco-friendly?" If the company is FIJI Water, you'll try.

Main Source: 
Wisconsin Network for Peace and Justice blog, April 23, 2008

New Kids' Book on Plastic Surgery Skirts Breasts

by Anne Landman — April 28, 2008 - 2:04pm

How does a mother explain to her children why she's having a breast augmentation, a tummy tuck or a nose job? Help is on the way -- a new book for kids about plastic surgery, My Beautiful Mommy. The story features a handsome, musclebound, superhero-type male doctor and a Mommy who says that as she got older, she couldn't fit into her clothes any more. Mom explains to her child that the doctor is going to help her fix all that. Mom comes home after surgery looking slightly bruised and bandaged, but with fuller, higher breasts.

Main Source: 
Newsweek, April 15, 2008

Auto Racing for Clean Air?

by Diane Farsetta — April 22, 2008 - 12:15pm

Swiss auto racer Simona De Silvestro isn't only "the second woman in the 34-year history of the Cooper Tires Presents The Atlantic Championship Powered by Mazda to win a race with her victory in the Imperial Capital Bank Atlantic Challenge of Long Beach." Believe it or not, there's another sponsor involved -- the U.S.

Main Source: 
Champ Car Atlantic News, April 20, 2008

Finally, Advertisers Have More Say

by Diane Farsetta — April 22, 2008 - 12:04pm

NBC Universal and Omnicom's Media Group Digital are partnering to create online videos "that help advertisers sell their products." The first "Digital Studio" programs will include "a science-fiction series starring Rosario Dawson called 'Gemini Division' and a quirky comedy about a college-aged zombie called 'Woke Up Dead,'" reports AP.

Main Source: 
Associated Press, April 18, 2008

More Heart Attacks for Merck

by Diane Farsetta — April 16, 2008 - 2:24pm

Two studies of internal Merck documents concluded that the pharmaceutical company had "violated scientific-publishing ethics by ghostwriting dozens of academic articles, and minimized the impact of patient deaths in its analyses of some human trials." The internal documents surfaced during liti

Main Source: 
Wall Street Journal (sub req'd), April 16, 2008

Is Earth Day the New Christmas?

by Anne Landman — April 15, 2008 - 1:59pm

GreenwashBack in 1970, Earth Day started out as a "green" event that encouraged people to decrease their consumption, but as more companies jump on the greenwashing bandwagon, Earth Day h

Main Source: 
Advertising Age, April 15, 2008
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