Marketing

Eli Lilly Fined for Breaching Australian Ban on Direct-to-Consumer Ads

by Bob Burton — July 9, 2008 - 4:59am

Eli Lilly has been fined A$60,000 for issuing a media release promoting a version of its erectile dysfunction drug Cialis despite an Australian ban on direct-to-consumer advertising. In April Eli Lilly released Cialis Once-a-Day. To coincide with its launch, the company issued a media release headlined "New research reveals scheduled sex a turn-off," which promoting the results of a Lilly-commissioned opinion poll.

Main Source: 
The Australian, July 5, 2008

People Want to Know What Docs Are Taking

by Judith Siers-Poisson — June 27, 2008 - 1:09pm

Americans think that doctors are influenced by drug companies and want to know about gifts given to their healthcare provider, according to a national survey by the non-profit Prescription Project. Over two-thirds of those surveyed would support legislation that would require drug companies to disclose gifts to doctors.

Main Source: 
White Coat Notes, Boston Globe, June 20, 2008

The Swift Boating Begins in August

by Diane Farsetta — June 25, 2008 - 12:06pm

Saying "we believe the media whitewashed the candidate," the president of Regnery Publishing announced an August release for a book titled "The Case Against Barack Obama: The Unlikely Rise and Unexamined Agenda of the Media's Favorite Candidate." The PR firm Creative Response Concepts (CRC) is promoting the book.

Main Source: 
Muckety.com, June 24, 2008

Nestle and Namco Thirst for Absolution and Market Share

by Diane Farsetta — June 25, 2008 - 11:11am

To promote its bottled water for children, Nestle has "signed on as a strategic partner" for the launch of "Active Life: Outdoor Challenge," a Namco video game for the Nintendo Wii that will be released in September. Nestle's "Aquapod" water comes in a rocket-shaped bottle, and is marketed to "families with kids aged 6 to 11." The increased scrutiny of the link between soft drinks and childhood obesity led to the creation of bottled water for kids.

Main Source: 
Advertising Age, June 22, 2008

A Jolly Bright Line for British Broadcasters

by Diane Farsetta — June 12, 2008 - 2:50pm

In his first major speech on broadcasting, British culture secretary Andy Burnham minced few words. "I think there are some lines that we should not cross," Burnham told a media industry meeting. "One of which is that you can buy the space between the programmes on commercial channels, but not the space within them. ...

Main Source: 
Financial Times (UK), June 11, 2008

Product Placement in the City

by Anne Landman — June 4, 2008 - 2:34pm

If producers anticipated that the new movie "Sex and the City" might be a marketing bonanza, it did not disappoint. Vanity Fair magazine sent two reporters to view the movie and count the number of promotional products that appeared on-screen, including any blatantly-mentioned brand names.

Main Source: 
Vanity Fair, May 30, 2008
Syndicate content