Corporate Campaigns

Getting Off the Bottle

Corporate Accountability International (CAI) surveyed five states (Minnesota, Maryland, Colorado, New Mexico and Oregon) and found that taxpayers in those states are shelling out between $78,000 and $475,000 a year for government to buy bottled water, a resource that essentially flows free from public taps.

Healthwashing Soda

As state and local governments consider taxing soda and sugary drinks to raise money and address the national obesity epidemic, manufacturers of sugary drinks -- like countless other industries -- are taking PR cues from the tobacco industry to defeat the initiatives. The PR tactics they are using are starting to be old hat. By now, everyone should be able to spot them, but just in case you're not up to speed on your corporate PR literacy, here's what to look for:

Step One: Position your product as the solution, not the problem

Coca Cola, Pepsico and Dr. Pepper Snapple Group are running print and TV ads promoting their joint initiative to remove full-calorie, artificially-sweetened drinks from schools. At the same time, Americans Against Food Taxes, the front group for the sugary drink manufacturers, is sending out emails boasting that soda companies have replaced full-calorie soft drinks with "smaller-portion" and "portion-controlled" beverages, real juice and bottled water in schools. Voila'! Their products are no longer the problem, they are part of the solution. Even better, now they'll get kids to buy more bottled water -- which costs them next to nothing to make -- at a dollar a bottle. Score!

High-Fructose Public Relations

Nutrition experts are battling sugar industry trade groups over over public information about the health hazards of sugar, high-fructose corn syrup (HFCS) and other caloric sweeteners. Nutrition experts say that the sweeteners added to soft drinks and countless other foods and beverages increase the risk of cardiovascular disease, and promote weight gain by adding empty calories to the average diet.

Deceptive Big Bank Ads Will be Key to Election 2010

Even before a recent U.S. Supreme Court decision blew the lid off corporate campaign spending, it was clear that the big banks would be key players in the 2010 election cycle.

Unemployment will remain high, and so will resentment against the banks -- a volatile combination that will encourage savvy members of Congress to continue to fight for meaningful reform of the financial sector.

Corporation Enters Race for Congress

Mouse pad with Murray Hill's political slogan.Now that the Supreme Court has ruled that corporations are entitled to the same free speech and political rights as American citizens,

Wall Street Fights Back

A group of pinstriped traders, upset with the bank-bashing rhetoric emanating from Washington, launched a Wall Street defense campaign the same morning that Treasury Secretary Tim Geithner was being grilled by Congress.

Breaking News: Insurance Industry Launders $10M to $20M in Attack Ads

This is a special alert about breaking news showing that health insurance companies secretly gave the Chamber of Commerce millions of dollars to run third-party attack ads at the same time they were telling Congress they continued to "strongly support reform." On the one hand, we're not surprised, but on the other hand, we're outraged by the lies and deception that have been documented.

The new story in the National Journal proves what I have been talking about, since I switched from being a spokesman for the health insurance industry to being a vocal critic of it. The industry is laundering millions of dollars through third parties to influence health care reform legislation and kill provisions that might hinder insurers' profits.

The revelations are so significant that Congress should launch an immediate investigation and hold public hearings before the House and Senate schedule final votes on health care reform. Please sign our petition demanding an investigation now.

Secret Money Abounds in Health Reform Fight

Reporter Dan Eggen quotes CMD in a review of how special interests have attempted to influence health reform: "It's sort of like money-laundering their PR," said Lisa Graves, Executive Director of the Center for Media and Democracy, the group that operates PRWatch.org &

Support CMD's Fight Against King Coal

Perhaps you are making some year-end decisions to donate money in a way that makes a real difference. If you have not contributed recently, I would urge you to support SourceWatch and the work of the Center for Media and Democracy. Here is one more reason why: your donation makes possible CMD's crucial work on global warming and the fight to stop the destructive and dangerous use of coal.

My friend, author and activist Ted Nace, is CMD's partner in the CoalSwarm wiki inside SourceWatch. Ted has written a new book titled Climate Hope: On the Front Lines of the Fight Against Coal, his most recent since his much-lauded Gangs of America. Climate Hope tells a dramatic story:

When US power companies revealed plans to build over 150 new coal-fired power plants, climate scientists sounded the alarm. If this wave of massive plants were built, there would be little chance of preventing greenhouse gases from reaching truly dangerous levels. In response to the crisis, hundreds of local and regional groups, along with a handful of national groups, rose to the challenge of blocking the wave of proposals. Through courageous action on a variety of fronts -- from sit-ins at coal mines to blockades at big-city banks -- the anti-coal movement succeeded ins stopping over 100 power plant proposals, bringing the coal boom largely to a halt.

The Center for Media and Democracy is playing a crucial role in this struggle through our partnership with Ted in creating the CoalSwarm wiki. Ted tells this story in his book, excerpted below. It's a success story that many other activists and organizations working on other issues could also repeat if they would follow Ted's example and partner with CMD to create their own wiki inside SourceWatch.

As you read this excerpt below, please consider donating to CMD's important work maintaining SourceWatch. As you see, it is a dynamic online information system that is invaluable to environmental, social justice and democracy activists, as well as journalists and the public at large. Success like this, often unheralded, is only possible with your ongoing support.

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