Corporate Campaigns

The Partnership to Fool America

by Anne Landman — September 8, 2011 - 2:29pm

The U.S. Chamber of Commerce's Washington, D.C.-based pro-drilling front group, the Institute for 21st Century Energy, has spawned yet another front group of its own to push for construction of the Keystone XL Pipeline, which would expand an existing oil pipeline to carry crude oil from the Athabasca Tar Sands in northeastern Alberta, Canada, to refineries in the American midwest and on to the U.S. Gulf Coast. The Chamber set up its new sub-front group, the Partnership to Fuel America, in Nebraska to address growing opposition to the pipeline in that state. Nebraska's conservative Republican Governor, Dave Heineman, came out against the project, since 254 miles of the proposed pipeline would run through Nebraska and overlie the Ogallala Aquifer -- a crucial source of water for the state. A Minnesota-based lobbying firm called Public Affairs Company set up the Partnership for Fuel America, and a Minneapolis-based Republican consultant named Stacy Thompson runs the astroturf group. Among the businesses the group lists as "partners" are some that give the group a down-to-earth, grassroots feel, like "Phil's Farm Repair," "Rowdy's Steakhouse" and "Pizza Etc." One of the proposed pipeline's major beneficiaries would be Koch Industries, which is responsible for close to 25 percent of the oil from tar sands imported into the U.S. Koch Industries also owns Koch Exploration Canada, L.P., an oil sands-focused exploration company based in Calgary that acquires, develops and trades petroleum properties.

Main Source: 
ThinkProgress.org, September 7, 2011

Gore Condemns Dirty Industry PR Tactics that Sow Doubt on Global Warming

by Anne Landman — August 24, 2011 - 11:10am

Almost two years ago, former health insurance PR executive Wendell Potter published his tell-all book, Deadly Spin, about the deceptive media campaigns and PR trickery the health insurance industry uses to beat back meaningful health care reform in the U.S. Potter pointed out the striking similarities between the insurers' tactics and those the tobacco industry applied for decades to delay regulation and confuse people about the health hazards of smoking and secondhand smoke. These manipulative PR tactics held off meaningful tobacco regulation for over 40 years, and also proved highly successful for the insurance industry, which used the same strategies to defeat true health care reform. Now Al Gore is pointing out that the energy, steel and utility industries are applying those same, tricky and time-worn PR strategies to confuse people about global warming and delay efforts to address it.

Main Source: 
AP News/Wisconsin State Journal, August 24, 2011

Scholastic, Inc. Burned by Coal Industry-Sponsored Curriculum

by Anne Landman — May 17, 2011 - 3:34pm

Scholastic, Inc., a leading publisher and distributor of children's books and teaching materials, agreed to stop selling a coal industry-sponsored curriculum that it has distributed to 66,000 fourth grade teachers since 2009. The curriculum was sponsored by the American Coal Foundation, which represents the interests of the coal mining industry. A May 11, 2011 New York Times story labeled the coal industry-created curriculum "unfit" for fourth graders because it failed to mention the negative aspects of coal mining and burning on human health and the environment, like removal of Appalachian mountaintops, toxic waste discharge, sulfur dioxide, mercury and arsenic discharges, lung disease and mining accidents. The Campaign for Commercial-Free Childhood, which drew attention to and opposed Scholastic's use of the curriculum, has also opposed Scholastic for its “SunnyD Book Spree,” which the company featured its Parent and Child magazine that encouraged teachers to have classroom parties with Sunny Delight, a sugar-fortified drink, and collect labels from the beverage to win free books. The campaign has also objected to Scholastic’s promotion of Children’s Claritin in materials it distributed about spring allergies. Scholastic is a $2 billion business whose educational materials are in 9 of 10 American classrooms.

Main Source: 
Care2.com, May 16, 2011

60 Plus Association Ads Mislead Public About GOP Budget Plan

by Anne Landman — May 3, 2011 - 2:04pm

On April 21, the 60 Plus Association, a front group that FireDogLake reported in 2009 is "almost fully funded by the pharmaceutical industry," started running 60-second radio ads in 30 Congressional districts thanking Republicans for voting for House Budget Chairman Rep. Paul Ryan's budget plan, which would phase out the current Medicare program completely for those under 55 years of age. 60 Plus president Jim Martin says it is "absolutely true" that Ryan's plan will phase out Medicare for those under 55, but at the same time says, "at least [Ryan is] trying to save Medicare for the future." The ads misleadingly state that Ryan's plan will "protect Medicare and keep it secure for future retirees." The group also misleadingly asserts that the GOP's budget proposal, which will turn Medicare into a voucher system, will make "no changes for seniors on Medicare now or those who will soon go on it." The ad campaign cost the 60-Plus Association $800,000.

Main Source: 
Media Matters, April 22, 2011

Mixed Messages? Bristol Palin Teaches by (Poor) Example

by Anne Landman — April 15, 2011 - 1:18pm

The Candies Foundation, whose mission is preventing teen pregnancy, hired America's most famous unwed teen mother, Bristol Palin, as its paid spokesperson. The Foundation paid Palin $332,000 for less than a month of work during 2009-2010 to promote the idea to teenage girls that having premarital sex is a bad idea. Palin appeared in video and print public service ads, attended two town hall meetings and conducted media interviews to help Candies "create awareness about teen pregnancy." In one print ad, Palin appears with her son Tripp on her lap, against a black background and looking dour with her face scrubbed of makeup (far from the glamorous appearance she assumed for her stint on Dancing with the Stars), alongside the quote, "I never thought I would be a statistic ... More than 750,000 teenage girls will become pregnant this year. Pause before you play." The Candies Foundation was started by Neil Cole, who also heads the Candie's brand of fashion clothing,  which targets teenage girls. Ads for Candies clothing typically feature young females and celebrities in attention-grabbing, overtly sexualized poses.

Main Source: 
CBS News, April 6, 2011
News

The Front Group Hall of Shame Gets a New Inductee

by Wendell Potter — April 11, 2011 - 11:52am
  • Topics: Corporate Campaigns, Astroturf, Public Relations

    • Today will go down in the public relations history books as the day health insurers and their allies began a coordinated campaign to ensure that the health care reform law is implemented in ways that will benefit them way more than the rest of us. Today is the day they plan to launch their brand new front group -- drum roll, please -- the Choice and Competition Coalition (CCC). But first, a bit of context.

    In a chapter of my book, Deadly Spin, entitled "The Playbook," I explain the remarkable track record that big corporations and their lobbyists have in getting the American public to buy the bill of goods they're selling. They bring out the Playbook, I note, for a single objective: to influence public policy by manipulating public opinion.

    The Playbook comprises a set of activities that have long worked beautifully for industries fighting proposed new laws, regulations or taxes that are designed to make them behave in more socially responsible ways.

    News

    Pay Attention to the Insurers Behind Paul Ryan's Curtain

    by Wendell Potter — April 7, 2011 - 4:25pm
  • Topics: Corporate Campaigns, Right Wing, Politics

    • Democrats who think Paul Ryan and his Republican colleagues have foolishly wrapped their arms around the third rail of American politics by proposing to hand the Medicare program to private insurers will themselves look foolish if they take for granted that the public will always be on their side.

    Rep. Ryan's budget proposal would radically reshape both the Medicare and Medicaid programs. It would turn Medicaid into a block grant, which would give states more discretion over benefits and eligibility. And it would radically redesign Medicare, changing it from what is essentially a government-run, single-payer health plan to one in which people would choose coverage from competing private insurance firms, many of them for-profit.

    Editorial

    Corporate Interests Try to Split American Workers

    by Anne Landman — March 21, 2011 - 4:43pm
  • Topics: Corporate Campaigns, Democracy, Labor, Wisconsin Protests

    • On March 18, 2011, the Cleveland Leader reported that Charles and David Koch -- billionaire owners of Koch Industries, an energy conglomerate that also makes a list of familiar household products like Brawny paper towels, Dixie cups, Lycra and StainMaster carpet -- are funneling $5.6 million to the corporate astroturf group FreedomWorks to run a television ad campaign in Ohio that scapegoats public workers. The ad depicts public workers and their unions as enemies and blames them for budget deficits in Wisconsin and Ohio. It features a discredited and deceptive Fox News video clip of protesters taken in a different state to try and depict Ohio's public-sector union workers as being mean and aggressive.

    Similarly, the Koch-funded group Americans for Prosperity has been airing ads on TV and radio in Wisconsin smearing the union workers who were rallying to protect their unions from destruction.

    Kochs Fund $5.6 Million Ad Campaign in Ohio

    by Anne Landman — March 21, 2011 - 11:40am

    Billionaires Charles and David Koch of Koch Industries are funneling $5.6 million through the astroturf group FreedomWorks for an Ohio TV ad campaign starting March 18, 2011 that continues the attack on labor unions that Wisconsin Governor Scott Walker started in February. FreedomWorks, a non-profit group heavily involved with organizing the Tea Party, does not disclose its corporate donors. The 30-second TV ad focuses on Ohio, but features discredited Fox News footage taken of an out-of-state protest, inserted in the ad order to depict Wisconsin union protesters as being aggressive. The ad blames unions for what it claims is a debt "crisis" in Ohio. It says, "We won in Wisconsin, but the fight must go on," and urges viewers to call a phone number to "Thank Governor Kasich for leading the fight against Union corruption in Ohio."The ad doesn't mention that a Wisconsin judge temporarily blocked implementation of Governor Walker's anti-union bill over a potential violation of open meetings laws incurred in the way the highly-contentious bill was pushed through Wisconsin's legislature.

    Main Source: 
    The Cleveland Leader, March 18, 2011

    Fox News' "Madison Protest" Footage Aims to Deceive

    by Anne Landman — March 3, 2011 - 10:38am

    On February 28, the O'Reilly Factor aired a video news segment by Fox Channel reporter Mike Tobin, who was shown reporting from inside the state capitol building in Madison, Wisconsin. "News" footage aired during his broadcast of goings-on outside the capitol depicts an angry, out-of-control, crowd of pro-union protesters yelling and pushing people around. But the protesters in the video are wearing shirtsleeves and standing on a street lined with tall palm trees and other green, leafy foliage -- and that is absolutely not February in Madison, where no palm trees live outside of greenhouses and where temperatures have been well below freezing for most of the winter. Fox clearly used out-of-town footage to depict the "violence" it is hyping as happening in Madison. The segment is two minutes, nine seconds long, and the palm tree footage occurs at the 1:42 mark, as wording on the screen says "Union Protests."

    Main Source: 
    Milwaukee, Wisconsin Journal-Sentinel, March 2, 2011
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