Corporate Campaigns

Jack Black Takes on Liars for Hire

by Anne Landman — October 13, 2010 - 12:18pm

The U.S.

Main Source: 
PR Newswire, October 12, 2010

New Film Shows How Corporate America is Faking a Grassroots Revolution

by Anne Landman — October 7, 2010 - 3:18pm

The documentary film "(astro)Turf Wars: How Corporate America is Faking a Grassroots Revolution," explains the bizarre situation we face as America drowns in fake, corporate-funded "grassroots" movements.

Main Source: 
Huffington Post, October 4, 2010

Taxpayers Fund Pro-Pesticide PR Campaign

by Anne Landman — September 30, 2010 - 1:49pm

A California group that represents large produce growers, marketers and the suppliers who sell them pesticides and fertilizer, is getting $180,000 in federal funds for a PR campaign to combat critics of the pesticide industry.

Main Source: 
Huffington Post, September 28, 2010

Netflix Hires Fake Crowd to Look Excited at Media Event

by Anne Landman — September 24, 2010 - 11:31am

Netflix kicked off the introduction of its streaming-entertainment service into Canada by closing off a street in downtown Toronto and holding a splashy media event. Excited people thronged the street, but journalists were unaware that many of the people were "extras," hired and paid by Netflix to act like excited consumers.

Main Source: 
The Glob and Mail, September 22, 2010

Clinton Global Initiative Hires APCO Worldwide

by Anne Landman — September 20, 2010 - 3:13pm

Former President Bill Clinton established the Clinton Global Initiative (CGI) in 2005 to implement innovative solutions to some of the world's most pressing problems, like hunger, poverty and access to health care.

Main Source: 
Holmes Report, September 19, 2010

A New Name for High Fructose Corn Syrup?

by Anne Landman — September 14, 2010 - 1:42pm

Philip Morris tried to escape its tarnished reputation by re-branding itself "Altria" and the private military contractor Blackwater tried to ditch its bad image by re-naming itself "

Main Source: 
New York Times, September 14, 2010

Philip Morris Astroturfs Australia's Plain Cigarette Pack Law

by Anne Landman — September 10, 2010 - 1:09pm

Earlier this year, Australia became the first country to announce plans to make tobacco companies use plain, uncolored cigarette packs with few or no logos that bear only graphic health warnings.

Main Source: 
Sydney Morning Herald, September, 11, 2010

Big Farmers Use PR to Boost Their Image

by Anne Landman — August 18, 2010 - 4:41pm

Documentary movies about the American food industry, like "Food Inc.," "Fast Food Nation", "King Corn" and "Supersize Me" for the first time gave millions of people a hard look at modern foo

Main Source: 
Illinois Farm Bureau, August 17, 2010

Eat, Prey, Spend

by Anne Landman — August 16, 2010 - 3:44pm
  • Topics: Corporate Campaigns, Marketing, Women

    • The movie "Eat, Pray, Love" is the story of a woman who travels the world in search of personal fulfillment, enlightenment and love. Despite the noticeably non-materialistic theme, though, Sony Pictures and Home Shopping Network (HSN) inked a deal to use the movie as a vehicle to hype an amazing amount of female-targeted merchandise. In the run-up to the film's August 13 release, HSN staged a three-day shopping event that showcased over 400 "Eat, Pray, Love" movie-related products including kitchenware, teas, jewelry, clothing, spices, shower gel, bed sheets, furnishings and cookware. Moviegoers are invited buy Eat, Pray, Love "I deserve Something Beautiful" T-shirts for a whopping $39.90 apiece, or an "Eat, Pray, Love" Sony Pocket Edition E-Reader with case for $229.95 (in three easy payments), a gelato maker, Sony laptop computers in movie-themed colors, gourmet candies, flat-panel TVs and much more.

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