Race / Ethnic Issues

PR and Marketing, Sin Fronteras

by Diane Farsetta — April 24, 2006 - 3:58pm

In its "PR Toolbox" section, PR Week addresses how to market "to the growing Hispanic population." The answer: radio. "There are now approximately 700 Spanish-language radio stations in the U.S." And, according to Rise Birnbaum of the broadcast PR firm Zcomm, "Spanish-language stations are even more receptive than general-market ones" to audio news releases and radio media tours.

Main Source: 
PR Week (sub req'd), April 17, 2006

A New Brand for the Democrats: Hispanic-Friendly

by Diane Farsetta — April 19, 2006 - 9:37am

"A group of former Clinton administration officials not fully satisfied with the Democratic National Committee's outreach to the Hispanic community are participating in a soon-to-be launched multimillion-dollar effort to brand the Democratic party among Hispanic residents," reports Alexander Bolton.

Main Source: 
The Hill, April 12, 2006

La Raza Unida for Telecom Deregulation?

by Sheldon Rampton — March 22, 2006 - 6:48am

"When 15 Latino groups sent a letter to top Senate Commerce Committee lawmakers urging video-franchising relief for the Bell telecommunications firms, the appeal appeared to be on behalf of Hispanic Americans," writes David Hatch. "But critics said the letter also was on behalf of the Bell firms AT&T and Verizon Communications, which have financial and business ties to many of the signatories. ...

Main Source: 
National Journal, March 17, 2006

Wal-Mart Front Group's New Front Man

by Diane Farsetta — March 2, 2006 - 11:30am

"Black History Month 2006 ended on a jarring note," writes Bruce Dixon. "Andrew Young, a former member of Dr. King's inner circle ... who went on to serve three terms in Congress, a stint as UN ambassador and two terms as mayor of Atlanta ...

Main Source: 
The Black Commentator, March 2, 2006

The Axis of Urban Marketing

by Diane Farsetta — January 27, 2006 - 5:33pm

The PR firm Weber Shandwick's new multicultural practice, called the Axis Agency, just hired its first senior vice-president of African-American and urban marketing. Kevin Hooks, the new hire, used to handle the Procter & Gamble, Motorola and Bacardi accounts for UPP Entertainment & Marketing.

Main Source: 
PR Week (sub req'd), January 27, 2006

An Inclusive Approach to Fake Radio News

by Diane Farsetta — January 25, 2006 - 10:28am

The PR firm NovoMedia "has launched a radio news release service that will focus on the African American market," reports PR Week. NovoMedia president David Henry "said in doing work for the Hispanic market, he recognized a need for the same types of services in the African American market." African Americans have $723 billion in buying power, and 90 percent of Black adults listen to the radio on a weekly basis, according to market research.

Main Source: 
PR Week (sub req'd), January 25, 2006

The Olsen Twins They Ain't

by Diane Farsetta — December 9, 2005 - 11:37am

"Nazi worship is very problematic but the public relations dilemma can be solved very simply," Margaret Kimberley writes. "Leave out any mention of hate, racism, Hitler and holocaust denial." Kimberley points to Prussian Blue, 13 year-old blonde twin sisters who sing songs celebrating Adolf Hitler and Rudolph Hess.

Main Source: 
The Black Commentator, December 8, 2005

Whatever the Skin Color, Inside Are Black Lungs

by Diane Farsetta — November 18, 2005 - 4:43pm

The Campaign for Tobacco-Free Kids, the National Latino Council on Alcohol and Tobacco Prevention, and Floridians for Youth Tobacco Education warn that the tobacco industry is increasingly targeting Latino children.

Main Source: 
Associated Press, November 17, 2005

Toxic Sludge, Soda and Beer Are All Good for You!

by Diane Farsetta — October 18, 2005 - 4:05pm

After a survey found that only 10 percent of respondents rated PepsiCo as a company that was "concerned with my health," the soft drink company is launching "a new advertising campaign for its 'Smart Spot' products." Pepsi rates more than 200 of its products as healthier, "Smart Spot" foods, including diet soda and baked potato chips. Pepsi will also launch a pilot project, called "Perfect Storm," later this year, "in a major U.S.

Main Source: 
Wall Street Journal (sub. req'd.), October 15, 2005

The Wave of the Future: From Tragedy to Far-Reaching Policy, in Less Than a Month

by Diane Farsetta — September 22, 2005 - 12:17pm
  • Topics: Politics, Race / Ethnic Issues, Think Tanks, U.S. Government

    • "Maybe something good can come from this hurricane," Senator Lindsey Graham (R - S.C.) told FOX News Sunday's Chris Wallace on September 18th.

    Graham and Wallace were discussing the "torrent of federal spending" on relief and reconstruction projects in the Gulf coast states devastated by Hurricane Katrina that is "just exploding the deficit" (both Wallace's phrases). The Senator was advocating for budget cuts to balance the disaster spending, which is expected to total as much as $200 billion.

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