Race / Ethnic Issues

Wal-Mercado of the Twenty-First Century

by Diane Farsetta — October 3, 2006 - 2:12pm

"Wal-Mart Stores accounts for 65% of Latino music sold in the U.S. -- more than double the giant retailer's market share in the general market," writes AdAge.

Main Source: 
Advertising Age, October 2, 2006

What Media Democracy Looks Like: Testifying in Milwaukee

by Diane Farsetta — September 13, 2006 - 9:44am
  • Topics: Activism, Video News Releases, Media, Race / Ethnic Issues, U.S. Government

    • "Media democracy" is a term that everyone defines a little differently.

    Is it quality reporting that not only informs about local, national and international issues, but also facilitates citizen involvement? Is it having the diversity of our communities represented among media owners? Is it giving local programmers access to the airwaves? Is it holding broadcasters to the terms of their freely-granted licenses? Is it ensuring a variety of news and cultural media offerings?

    Sept 7 in Milwaukee: Future of Media FCC Hearing

    by Diane Farsetta — September 6, 2006 - 10:00am

    Tell the FCC: No fake news!

    Do you want more quality journalism? Are you concerned about the consolidation of media ownership? Is your community fairly represented in the media? Tell the U.S.

    Main Source: 
    Center for Media and Democracy, September 6, 2006

    Inclusive Fake News Practices

    by Diane Farsetta — September 5, 2006 - 1:32pm

    PR Week has good news for marketers and PR professionals seeking to reach Black audiences: there are "about 1,100 [radio] stations in the U.S. programmed toward African Americans. ...

    Main Source: 
    PR Week (sub req'd), August 24, 2006

    General Mills Gets Multicultural

    by Diane Farsetta — August 24, 2006 - 11:45am

    From General Mills' video news release promoting "Pancake Week"

    General Mills "is simultaneously launching two separate PR campaigns targeting

    Main Source: 
    PR Week (sub req'd), August 22, 2006

    Wal-Mart Front Group Loses Front Man

    by Diane Farsetta — August 18, 2006 - 3:50pm

    Andrew Young, the former civil rights leader turned chair of the front group Working Families for Wal-Mart, resigned from the pro-Wal-Mart group, after making remarks he now calls "demagogic" and "racist shorthand." During an interview with the Los Angeles Sentinel, Young said Wal-Mart should cause small local stores to go out of b

    Main Source: 
    Los Angeles Times, August 18, 2006

    Wal-Mart's New Targets

    by Diane Farsetta — July 10, 2006 - 5:16pm

    Latinos, African-Americans, baby boomers, high-income and rural shoppers -- Wal-Mart wants you. Those are the key communities identified in a six-page document that outlines Wal-Mart's future marketing plans. The giant retailer is reviewing its marketing strategy, due to slow growth. The document asks advertising agencies to describe how they would handle Wal-Mart's $570 million account.

    Main Source: 
    Advertising Age, July 2, 2006

    Hadji Girl

    by Sheldon Rampton — June 22, 2006 - 8:30pm
  • Topics: Iraq, Race / Ethnic Issues, Religion, Rhetoric

    • Joshua Belile performs "Hadji Girl" at the Al-Asad Air Base in Iraq.

    Race and Media: Only the Ads Are Diverse

    by Diane Farsetta — June 20, 2006 - 5:14pm

    "The tentacles of the transnational mediopolies reach deeper into racial and ethnic communities than ever before," warns media analyst and activist Makani Themba-Nixon. "For some, this is a triumph in diversity. Big corporations reaching consumers of color is something they say we should celebrate. However, this market penetration has gone hand in hand with decreasing media ownership by people of color. ... Diversity in staffing (especially at the top) is closely tied to diversity in ownership.

    Main Source: 
    The Nation, June 15, 2006

    Yo Quiero Más PR!

    by Judith Siers-Poisson — June 16, 2006 - 3:00pm

    According to its website, the PR firm Edelman has expanded and renamed its division aimed at marketing to ethnically diverse audiences. Rosa Alonso is joining Edelman as Senior Vice President to oversee Edelman Multicultural, which focuses primarily on Hispanic and African-American marketing.

    Main Source: 
    Edelman.com, June 7, 2006
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