Public Relations

Another Nuclear Shill in Lamb's Clothing

by Diane Farsetta — June 8, 2007 - 6:31pm

Main Source: 
CounterPunch, June 6, 2007

Nike's Social Irresponsibility

by Diane Farsetta — June 8, 2007 - 3:58pm

Nike says that its corporate social responsibility (CSR) campaign is no longer just "a risk and reputation management tool," but a core "business objective." Labor rights activist Jeff Ballinger is skeptical.

Main Source: 
The Oregonian, June 3, 2007

Unilever: "Viva Marketing!"

by Diane Farsetta — June 1, 2007 - 11:28am

The multinational consumer product company Unilever "has launched ViveMejor, a multimedia marketing initiative that targets the Hispanic community" in the U.S. The PR firm Edelman's multicultural practice is heading communications for the campaign. The campaign includes a magazine, "distributed for free at grocery stores and online ...

Main Source: 
PR Week, May 29, 2007

Nuclear Greenwashing

by Sheldon Rampton — May 30, 2007 - 8:07am

Professional Greenpeace turncoat Patrick Moore is going around with a slide show that "isn't as slick as Al Gore's," writes Amanda Witherell, promoting nuclear power as a safe, clean, reliable and emissions-free solution to g

Main Source: 
San Francisco Bay Guardian, May 29, 2007

One Sham Nuclear Review Replaces Another

by Bob Burton — May 27, 2007 - 3:25am

In a signal that the departure of Tony Blair as British Prime Minister won't result in any major policy shifts, Prime Minister-elect Gordon Brown has supported the construction of up to eight new nuclear power stations.

Main Source: 
The Guardian (UK), May 23, 2007

The Post-Blair Pitch Project

by Diane Farsetta — May 17, 2007 - 4:27pm

With British Prime Minister Tony Blair leaving office in June, people are wondering "who will be the next famous Downing Street spinner, the new Alastair Campbell," writes columnist Andy McSmith.

Main Source: 
The Independent (UK), May 13, 2007

Greenwashing, or "Positioning Environmentalism"

by Diane Farsetta — May 15, 2007 - 2:32pm

In public relations, "the most striking single thing is the rapid growth in which companies are positioning or repositioning their environmentalism," said Burson-Marsteller's managing director of corporate responsibility.

Main Source: 
Atlanta Journal-Constitution (Georgia), May 13, 2007
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