Public Relations

The Pentagon Gets Its Own Tony Snow

by Diane Farsetta — June 19, 2007 - 2:14pm

Citing an unnamed "senior administration official," The Politico reports that Geoff Morrell, "previously a White House correspondent for ABC News, has been hired as the Defense Department's on-camera briefer. ... The official said that a working journalist was chosen by Defense Secretary Robert M.

Main Source: 
The Politico, June 18, 2007

Al Gore, Corporate Greenwasher?

by John Stauber — June 18, 2007 - 4:40pm

Is Al Gore aiding and abetting the world's largest greenwashers? The New York Times reports that "The brightest lights in the advertising business are gathering in Cannes, France, this week for an annual celebration. ... Mr. Gore is being accorded rock star status at the festival. ... The embrace of Mr. Gore shows how 'green' advertising has galvanized the marketing community.

Main Source: 
New York Times, June 18, 2007

Talent's Talents Used to Oppose Fuel Efficiency

by Diane Farsetta — June 18, 2007 - 3:06pm

In his new role as co-chair of the PR firm Fleishman-Hillard's government relations (or lobbying) practice, former U.S.

Main Source: 
O'Dwyer's PR Daily (sub req'd), June 18, 2007

McDonald's Wants in the "Mom-to-Mom Dialogue"

by Diane Farsetta — June 14, 2007 - 3:36pm

PR Week has more on McDonald's "moms' quality correspondence" PR campaign. The fast food giant met with the six mothers in early June, "at the company's global headquarters in Oak Brook, IL. Future interactions will include a visit to a beef supplier in August and a 'farm field' and produce supplier in September. ...

Main Source: 
PR Week, June 13, 2007

Military PR To Recruit Bodies, Hearts and Minds

by Diane Farsetta — June 12, 2007 - 3:24pm

"Army Strong, as the Army's latest recruiting campaign is called ... has a definite emphasis on electronic communications, from opportunities to chat live on the Web site with soldiers ... to interactive sections showing what boot camp is like, the different specialties the Army trains people for, and more," writes PR Week.

Main Source: 
PR Week, June 4, 2007

FDA's Flack Attack

by Sheldon Rampton — June 12, 2007 - 9:41am

Several members of Congress are asking about conflicts of interest at the U.S. Food and Drug Administration after an FDA spokesman, who previously worked as a public relations representative for pharmaceutical companies, used agency email to attack the research of an independent scientist. Douglas Arbesfeld, a senior communications consultant to the FDA, sent an email to reporters attacking Dr.

Main Source: 
ABC News Nightline, May 30, 2007

Clinton Retains Dual-Purpose Penn

by Bob Burton — June 12, 2007 - 4:51am

The dual roles of Mark Penn, as the CEO of the PR firm Burson-Marsteller (B-M) and chief strategist for the campaign of Presidential aspirant

Main Source: 
The Nation, June 7, 2007

Coke's Water Deal Omits India

by Bob Burton — June 11, 2007 - 8:39pm

When Coca-Cola announced it would fund a joint water conservation initiative with WWF, it identified seven major water reserves around the world where it would fund projects. But none of the projects will be in India, where the company has been embroiled in controversy.

Main Source: 
Press Trust of India, June 5, 2007

PR Firm Sought To Spin Nuclear Waste Concerns

by Diane Farsetta — June 11, 2007 - 5:51pm

The U.S. Department of Energy's (DoE's) "division in charge of disposal and storage of spent nuclear fuel and radioactive waste, notably the controversial Yucca Mountain project, is on the hunt for a PR firm to develop its communications and public outreach," reports O'Dwyer's.

Main Source: 
O'Dwyer's PR Daily (sub req'd), June 7, 2007

McDonald's Clowns Around With Moms and Words

by Diane Farsetta — June 11, 2007 - 4:56pm

In an attempt to deflect criticism that its fast food makes children fat, McDonald's is recruiting mothers as "quality correspondents" to observe and report on its operations.

Main Source: 
Advertising Age, June 8, 2007
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