Medialink Drives Auto Coverage

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Under a new agreement, the video news release company Medialink Worldwide "will produce programs about auto-related topics for WheelsTV, a cable TV and Internet service devoted exclusively to consumers' interests in cars, trucks and motorcycles." Medialink's "sponsored and non-sponsored content" will start appearing on WheelsTV in June. The companies "will also explore developing new opportunities, such as co-branded radio series serving the sponsorship base of both companies," reports O'Dwyer's. Medialink has already produced a "prepackaged news program for General Motors," which "began with statistics on arthritic Americans" and promoted GM's "Sit-N-Lift" powered seat.