McPositioning

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A new round of global television advertisements developed for McDonald’s by the Leo Burnett advertising agency, Chicago columnist Lewis Lazare writes, are "pushing too hard to position itself as a health-conscious company, a claim that comes off a bit disingenuous." Across the Pacific, New Zealand Minister for Health and former dental nurse Annette King was busy dismissing the suggestion that having Ronald McDonald’s clown face painted on vans that deliver dental services to remote communities was helping McDonald’s marketing and advertising plans.