Charlotte's Web Unravels
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"The U.S. State Department has suspended its ad campaign extolling Muslim life in the U.S., barely a month after propaganda czar Charlotte Beers pitched 'paid media' as the best way to influence the Islamic World," reports O'Dwyer's PR Daily. The TV ads were controversial in the countries where they aired, and government-run channels in Egypt, Lebanon and Jordan refused to run them. "Islamic opinion is influenced more by what the U.S. does than anything it can say," comments an advertising executive quoted in the Wall Street Journal.
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CBS News, January 16, 2003 - 1436 reads
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