Hype in Health Reporting

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"Do reporters know that so much medical news is actually unpaid advertising?" writes Diana Zuckerman, president of the National Center for Policy Research for Women & Families. "The most effective industry influence is so well-hidden that many reporters and producers are totally unaware of it. The role of pharmaceutical companies and other health care industry interests in shaping news coverage of medical products and treatment is as invisible as it is pervasive."