Paper Company Tells Children to Wash Hands

Share this

Atlanta-based paper company Georgia Pacific hired Edelman PR for a $20,000 campaign to teach children the health benefits of washing their hands. As part of the "Clean Hands Week" campaign, actors hired by Georgia Pacific went to five Atlanta schools where they recreated scenes from the book "Mike's Dirty, Yucky, Icky, Sticky Adventure," which was developed for the campaign as well and will be distributed to 400 Atlanta-area schools. Edelman staff, dressed as germs, appeared on CBS's The Early Show where they gave out website and 1-800 number information for the campaign.