Headlines

Sierra Blanca Sludge Field to Shut Down

In Toxic Sludge Is Good For You we described a PR campaign to rename sewage sludge as "biosolids" so that it could be used as fertilizer. We also detailed the implementation of this plan by New York City, which began shipping its sludge in 1992 to help "fertilize" Sierra Blanca, a tiny, impoverished town in Texas. Now New York has cancelled its sludge disposal contract, but will leave behind the world's largest sludge field.

Weber Shandwick Worldwide Wins UK McDonalds Account

PR firm giant Weber Shandwick Worldwide will represent McDonald's in the United Kingdom. WSW will address food safety issues and how McDonald's will deal with the UK's plan to restructure its agriculture sector in the aftermath of mad cow and foot and mouth disease.

Corporate Cash and Campus Labs

The credibility of university research is on the line as corporations step up their funding. One issue is academic freedom. Corporations that fund university research often demand the right to control what scientists can say publicly about their work. "They're like bullies in a sandbox who take away their toys when you don't agree with them," says David Kahn, a researcher at the University of California-San Francisco who was sued for $10 million by the company that sponsored his study, after he published a report that the AIDS drug he was testing was ineffective.

"PR Man" Reviewed

"PR Man," which opened in New York city on June 15, will run for the next two weekends through July 1. Written and directed by Robert Lyons, and based on Toxic Sludge Is Good For You by John Stauber and Sheldon Rampton, the play examines one PR man's strategic damage control surrounding a grassroots protest of "bio-soil" -- toxic sludge used as fertilizer. Bogus experts, seduction, and crafted deniability fuel a momentum that even he can't control in this fast-paced, sexually-charged comic drama.

Blowing in the "Tailwind"

CNN has paid an undisclosed sum of money to settle a lawsuit by former CNN producer Jack Smith, who claims that he was unfairly fired for reporting on the U.S. military's use of nerve gas in Vietnam's "Operation Tailwind." Smith's $100 million defamation suit claims that he and fellow producer April Oliver actually got the story right, only to have their reputations and careers ruined when the network caved in to CIA pressure to retract the story.

AMA Weighs Ending Sale of Doctor Data to Drug Firms

The American Medical Association is considering putting the brakes on its controversial practice of selling information about its members to the nation's largest drug marketers. The AMA generates more than $20 million in revenue from selling doctors' biographies, which include everything from medical license information and private telephone numbers to federal identification data issued to track controlled substances. This information is an important marketing tool, giving pharmaceutical companies valuable insight into which doctors to target for the latest brand-name drugs.

Front Group Uses PR to Oppose Patients' Bill of Rights

PR giant Porter Novelli steps up its efforts to oppose the patients' bill of rights as it makes its way to the Senate floor for a vote. Porter Novelli represents the Health Benefits Coalition, a 3-year-old industry front group made up of 32 organizations such as the Business Roundtable, the US Chamber of Commerce, and the National Association of Manufacturers, according to a PR Week article. In preparation for the Senate debate on the bill, PN is doing polling, launching print, radio, and TV ads, creating briefing books, and holding a press conference the last week of June.

Christian Coalition Sponsors "Activist Schools"

Amid debt and racial discrimination lawsuits, the Christian Coalition launches a new program that will teach "grassroots organizing skills to conservative Americans," according to PR Week. Beginning next month in Oregon, the schools will be held in 24 "key states" and will train "pro-life" and "pro-family" activists how to elect conservatives within their local communities as well as how to influence state and federal politics.

Nevada Plans $4-Million Fight Against Yucca Mountain Nuclear Site

The Nevada State Legislature allocated $4 million for PR and legal fees to stop the creation of a nuclear waste depository at Yucca Mountain. PR Week quotes an unnamed Washington public affairs executive predicting that the PR contract would attract an unusual selection of bidders, because any company with nuclear interests would support the creation of the Yucca Mountain site, and most large PR agencies are likely to have clients that would be in direct or in indirect conflict with the state's campaign. "The pro-nuke side is much more lucrative," said the executive.

MSNBC Doctors anti-MS WSJ Story

MSNBC has been caught doctoring copy originating from the Wall Street Journal to make it more favourable to the news channel's co-owner Microsoft. The changes introduced by MSNBC also had the effect of removing references to Microsoft competitors.

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