Front Group Uses PR to Oppose Patients' Bill of Rights

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PR giant Porter Novelli steps up its efforts to oppose the patients' bill of rights as it makes its way to the Senate floor for a vote. Porter Novelli represents the Health Benefits Coalition, a 3-year-old industry front group made up of 32 organizations such as the Business Roundtable, the US Chamber of Commerce, and the National Association of Manufacturers, according to a PR Week article. In preparation for the Senate debate on the bill, PN is doing polling, launching print, radio, and TV ads, creating briefing books, and holding a press conference the last week of June.