The U.S.-led military force in Iraq is asking for bids on a two-year, $20 million PR contract. The goal is "to effectively communicate Iraqi government and coalition's goals, and build support among our strategic audiences." The work includes monitoring "Iraqi, pan-Arabic, international and U.S. national and regional markets media in both Arabic and English," including U.S. TV, wire services and newspapers like the New York Times, Washington Post and Los Angeles Times.