Public Relations

A First for the FCC: Fining Fake News!

The VNR that cost Comcast $4,000The U.S. Federal Communications Commission (FCC) announced on September 21 that it was fining Comcast Corp. $4,000 for its cable channel CN8's broadcast of fake TV news, a video news release (VNR) without disclosure.

The Comcast fine is the first-ever sanction for airing a VNR, a sponsored PR video that mimics the structure and style of television news reports. The fine is a direct result of Center for Media and Democracy (CMD) investigations, and of a joint complaint filed with the FCC by CMD and Free Press.

The FCC's action against Comcast is precedent setting. It firmly rejects the public relations industry's argument that no disclosure is needed if television stations are not paid to air VNRs. Hopefully, the FCC will soon address the nearly 140 other undisclosed VNR broadcasts that were documented in CMD's two reports, "Fake TV News" and "Still Not the News."

Animated Paper Clip Seeks Help in Establishing Front Groups

Alarmed at its rival Google's proposed purchase of the internet marketing firm DoubleClick, Microsoft is seeking to stoke opposition to the deal through its PR firm, Burson-Marsteller (B-M).

New Firm Offers Elder Spin

A new public relations firm, After50 Marketing, was launched "with the expressed purpose of targeting baby boomers and senior consumers," writes PR Week. The firm will specialize in healthcare, adult living, legal and financial areas. By 2015, 45 percent of the U.S. population will be 50 or older, according to After50. The firm also estimates that the household net worth controlled by baby boomers is $19 trillion.

Ecomagine That: GE Campaign Not So Green

Two years into its "Ecomagination" environmental campaign, General Electric "continues to sell coal-fired steam turbines and is delving deeper into oil-and-gas production. Meanwhile, its finance unit seeks out coal-related investments including power plants. ... Yet these limitations haven't stopped GE from making a big marketing to-do of its commitment to the environment," notes Kathryn Kranhold.

Perk Poppers

Ben Goldacre, a London-based doctor and writer, was a little "surprised" by a recent offer posted in an email on a science writers' mailing list.

PR Adviser Praises Maldives Prisons

Nic Careem, a London-based "public affairs consultant", recently proclaimed his interest in helping raise the profile of the President of the Maldives, Abdul Gayoom, on the issue of global warming.

It's a Tobacco Thing, You Wouldn't Understand: Virginia Commonwealth University and the Tobacco Industry

It's no secret that Virginia Commonwealth University (VCU) shares a cozy relationship with the tobacco industry. In fact, VCU and the industry have long supported each other in a number of ways.

In 1991, while other medical schools including Harvard and Johns Hopkins were divesting their tobacco stocks, VCU's longtime President, Dr. Eugene Trani, was working to make VCU more tobacco-friendly, negotiating a new smoking policy that explicitly permitted smoking in 41 out of 42 of the University's facilities. The one area where smoking was not permitted was VCU's hospital, since this would have made it ineligible for accreditation, and hence government Medicare and Medicaid reimbursements. Philip Morris CEO Michael Szymanczyk was the keynote speaker at VCU's graduation ceremony in 2003. In 2005, USA Today reported that PM had endowed a Chair of International Business in the University's School of Business, and that PM was at that time funding 12 studies at VCU accounting for $4.4 million. Also in 2005, the Richmond Times-Dispatch reported that PM was investing $300 million in a new Virginia Biotechnology Research Park and that VCU had been closely involved in the negotiations to create the facility. The Dispatch wrote that, thanks to the Biotech Park, "VCU is poised to become a partner in key areas of compatible research with Philip Morris."

CMD's Founder John Stauber Profiled in Cap Times

Rob Zaleski, columnist with Madison's Capital Times, has written a profile piece on CMD's founder John Stauber. "In the beginning, it was just Stauber and his buddy Sheldon Rampton, a local typesetter and Princeton University grad Stauber recruited to help produce the first issue of PR Watch. ...

Did Marlboro Man Edit Wikipedia?

Philip Morris (PM) has long been a past master at funding front groups and organizing scientists to deny the obvious. Now it is apparent that someone at PM tried puffing the entry in Wikipedia on the Marlboro cigarette.

Featured Participatory Project: Help Expose the Attempts to Spin Wikipedia (Week 2)

Last week we started a new participatory project to expose the government agencies, corporations and lobbying groups that have been censoring, whitewashing or otherwise spinning Wikipedia.

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