Public Relations

Mark Penn runs the labor-busting PR giant Burson-Marsteller and is the top strategist and pollster for Hillary Clinton's campaign for president. His mixed loyalties have been a continuing image problem for Clinton, to the degree his conflicts makes the news.

The Wall Street Journal first reported, on April 4, that Penn had "met with Colombia's ambassador to the U.S. on Monday to discuss a bilateral free-trade agreement, a pact the presidential candidate (Clinton) opposes." Burson-Marsteller "has a contract with the South American nation to promote congressional approval of the trade deal."

The New York Times later noted that Penn apologized for his conflict of loyalty saying "the meeting was an error in judgment." But that was not enough. Saturday, April 5, Colombia fired Penn (and B-M his company) for his embarrassing bumbling. Still, Hillary Clinton is sticking by her man Mark - for now.

There's no question that New York's Indian Point nuclear power plant could use some public relations help. But Entergy, Indian Point's owner, might have chosen their new PR firm a little more carefully.

Last year, the state of New York asked the U.S. Nuclear Regulatory Commission (NRC) to deny the plant's license extension application, citing "a long and troubling history of problems." It was "the first time that a state had stepped forward to flatly oppose license renewals," according to the New York Times.

Then, in January, the NRC proposed a $650,000 fine against Indian Point, for having repeatedly missed deadlines to install a new emergency siren system. The fine is "10 times the normal size" of such sanctions, reported the Times.

To address such criticisms, Entergy has retained the Burson-Marsteller firm, funded the pro-nuclear "New York Affordable Reliable Electricity Alliance" and brought Greenpeace activist-turned-PR consultant Patrick Moore to New York. Last month, Entergy made another effort to, in their own words, "provide public assurances about the operation and protection of New York's largest nuclear power facility." They announced the formation of an "Independent Safety Evaluation" panel to investigate Indian Point.