Crisis Management

A Hard Sell

"You've heard a lot of Halliburton lately. Criticism is okay. We can take it." Thus opens a new television ad, part of the oil and gas services company's first public PR campaign.

Hiding Wal-Mart's Warts

"Wal-Mart's very success may be working against it," reports the Washington Post.

US Obesity Expands PR Budgets

"The United States spent $75.1 billion last year on medical expenses, such as drugs, doctor visits and hospitalizations, related to obesity, according to a study published this month in the journal Obesity Research," the Philadelphia Inquirer reports. The study, financed by the Centers for Disease Control and Prevention, found that taxpayers paid half of the bill through Medicare and Medicaid programs.

Martha Stewart's PR Push

"Weeks before a federal judge is set to open Martha Stewart's trial on charges of obstructing justice and securities fraud, the case already is being tried in the court of public opinion," writes James T. Madore. According to Roberg G. Heim, a former Securities and Exchange Commission attorney, "A very extraordinary aspect of the Martha Stewart case is the amount of public relations efforts that she and her team are making in an attempt to clear her name."

Tyson Opens 'Animal Well-Being' Office

"Tyson Foods has opened an office of Animal Well-Being, seeking to assure retail and food-service customers as well as consumers that it takes humane animal handling seriously," PR Week reports.
"Animal-rights groups fault large American meat and poultry processors for what they see as inhumane handling of animals. These groups have protested in public for years about the plight of animals raised by companies like Tyson.
... The new office will oversee audits of animal-handling practices and make them available to customers on request, but likely wouldn't publicly disclose audit results.

Klores Flacks for Paris Hilton

Paris Hilton has hired Dan Klores Communications, a PR firm that specializes in "crisis communications" for celebrities embroiled in scandals, to help her cope with the fallout over public circulation of a videotape featuring her having sex with a boyfriend.

Chemical Industry Wages War on Environment & Health

A news release from the Environmental Working Group reveals that "the chemical industry plans to conduct a covert campaign attacking the growing movement in California for more chemical safety testing, with tactics including the creation of phony front groups and spying on activists, according to an internal American Chemistry Council (ACC) memo. ...

McDonald's Scores PR Week's 'PR Play of the Week'

"McDonald's chairman and CEO Jim Cantalupo sent an open letter to the press last week complaining about the inclusion of the pseudo-word 'McJobs' in the latest edition of the Merriam-Webster Collegiate Dictionary," PR Week writes in its PR Play of the Week feature.

Crisis PR for Chi-Chi's

Mexican restaurant chain Chi-Chi's has brought in CCG Strategic Communications to deal with PR crisis due to an outbreak of Hepatitis A linked to the restaurant, which has sickened 500 people and killed three in Pennsylvania.

Chemical Industry PR to Counter Health Activists

Monique Harden and Nathalie Walker, two public interest lawyers, report that they attended "the recent conference of the American Chemistry Council (ACC), called 'Communicating in a Volatile World.' ACC is the trade association for the 180 largest manufacturers of chemicals in the U.S. Until recently, ACC was known as the Chemical Manufacturers Association. The ACC conference was a real eye-opener. It revealed the ACC's genuine fears about the accomplishments of environmental health activists.

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