Astroturf

Porter Novelli Caught in Bogus Letter-Writing Scam

by Sheldon Rampton — August 16, 2001 - 12:00am

An Australian radio station, DMG Radio, has won a court battle against rival stations after their PR consultant, Ken Davis of Turnbull Porter Novelli, admitted that he was involved in a bogus letter-writing campaign designed to undermine DMG's credibility. Davis sent out more than 50 letters using a fake identity to Australian politicians and the media, accusing DMG of destroying country radio and sparking a parliamentary inquiry into the "decline of local radio programming." Turnbull Porter Novelli is the Australian office of Porter Novelli International.

Main Source: 
Sydney Morning Herald, August 16, 2001

Memo Enlists Lobbyists to Trade White Collars for Hard Hats at GOP Tax Cut Rally

by Sheldon Rampton — March 10, 2001 - 12:00am

A memo from the National Association of Manufacturers urged lobbyists to "dress down" when attending a rally and photo opportunity supporting George W. Bush's tax cut plan. "The Speaker's office was very clear in saying that they do not need people in suits," the memo stated. "If people want to participate -- AND WE DO NEED BODIES -- they must be DRESSED DOWN, appear to be REAL WORKER types, etc. We plan to have hard hats for people to wear. Other groups are providing waiters/waitresses, and other types of workers."

Main Source: 
Washington Post, March 9, 2001

"Grassroots" Support for Alaskan Drilling

by Anonymous — March 7, 2001 - 1:00am

Arctic Power, a self-described "grassroots" organization, has laid down $4 million dollars to hire Qorvis Communications. The mission? To promote President Bush's plan to expand oil drilling in the Arctic National Wildlife Refuge. How grassroots is Arctic power? Their website vaguely refers to people from all walks of society, without much in the way of details. But their board includes representatives from such business groups as the Alaska State Chamber of Commerce, the Resource Development Council, and the Alaska Oil & Gas Association. Grassroots? You make the call.

Main Source: 
O'Dwyer's, March 7, 2001

Honor Among Thieves

by Sheldon Rampton — February 22, 2001 - 12:00am

Margery Kraus of APCO Worldwide has been named "International PR Professional of the Year" by PR Week magazine - a fitting honor to a woman whose company specializes in the worst sleaze the industry produces -- from helping the tobacco industry promote "sound science" to orchestrating a phony "grassroots" campaign for "tort reform" as a way of making it harder f

Main Source: 
APCO news release, February 22, 2001

Grass Roots Seeded by Drugmaker

by Sheldon Rampton — September 11, 2000 - 11:00pm

"Showing all the signs of a thriving grass-roots movement, a host of new health-care groups are drawing attention to the perils of a contagious, sometimes lethal virus called hepatitis C," writes Robert O'Harrow. "But contrary to appearances, these coalitions are not spontaneous gatherings of concerned citizens. They are instead a key part of a carefully orchestrated marketing campaign funded by Schering-Plough Corp. to sell the primary therapy for hepatitis C, Rebetron, which costs $18,000 a year." Several members of the Hepatitis C Coalition are on the payroll of the Shandwick PR firm.

Main Source: 
Washington Post, September 12, 2000
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