Media

Pentagon Pundit Scandal on YouTube

by Sheldon Rampton — April 24, 2008 - 1:18pm

As part of their campaign to demand a Congressional investigation of the Penta

Main Source: 
Free Press

Audit Reveals the PR Machine Behind Canadian Global Warming Skeptics

by Bob Burton — April 21, 2008 - 2:04am

An audit review (pdf) of over $507,000 (Canadian) contributed to two University of Calgary "research accounts" has revealed that C$123,427 was routed to Friends of Science (FoS) -- a group lobbying the Canadian government against taking action on global warming.

Main Source: 
University of Calgary, April 14, 2008

A Defense of Even Faker News

by Diane Farsetta — April 16, 2008 - 3:26pm

Reed Pence of MediaTracks Communications wants his fellow public relations professionals to know there's nothing wrong with "guaranteed placement" -- paying to have radio or television stations air fake news. "Many PR pros face the challenge of acquiring coverage for a product that isn't newsworthy," he writes in a letter to PR Week. "Some believe that [guaranteed placement] is just advertising," but it's not, he claims.

Main Source: 
PR Week letters, April 14, 2008

Penn's Paycheck

by Sheldon Rampton — April 9, 2008 - 12:05am

For Mark Penn, who recently resigned as Hillary Clinton's chief campaign strategist, the campaign "has been about as effective an economic stimulus program for himself as anything his clients have ever proposed for the nation," reports Mike Madden.

Main Source: 
Salon.com, April 8, 2008

Media Deathwatch

by Sheldon Rampton — April 8, 2008 - 1:20pm

The CBS television network is discussing "a deal to outsource some of its news-gathering operations to CNN," reports Tim Arango. (The network denies the report.) The discussions reflect "a strategic shift in the face of changing market forces by the network that is widely credited as having invented television news. ...

Main Source: 
New York Times, March 8, 2008

China Seeks PR Firm to Smooth over Protests

by Bob Burton — April 8, 2008 - 12:50am

Olympic Torch Protest in ParisIn the wake of the widespread protests in Tibet and growing protests along the route of the Olympic Torch Relay, the Chinese government

Main Source: 
Financial Times, April 3, 2008

Medialink's 'Fake News' Financial Woes

by Bob Burton — April 2, 2008 - 12:30am

The giant of the fake news business, Medialink Worldwide, has fallen out of favor with investors. In the last year the company's share price has plummeted from $5.81 to its current level around the $1.70 mark. In its latest annual report, the company glumly states that sales in 2007 in the U.S.

Main Source: 
Medialink Worldwide Annual Report (pdf), March 31, 2008
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