Marketing

"Every holiday season, the Toy Guy, aka Christopher Byrne, appears on scores of local and national television and radio shows with his selections of the best and hottest toys," reports William Sherman. ""But what the parents and children don't know, and are not told by anchors and reporters, is that Byrne is paid hundreds of thousands of dollars annually by those toy manufacturers to hawk their products." Byrne is an employee of Litsky Public Relations, which charges $10,000 per product mention.

"Hundreds of articles in medical journals claiming to be written by academics or doctors have been penned by ghostwriters in the pay of drug companies," the Observer reports. "The journals, bibles of the profession, have huge influence on which drugs doctors prescribe and the treatment hospitals provide. But The Observer has uncovered evidence that many articles written by so-called independent academics may have been penned by writers working for agencies which receive huge sums from drug companies to plug their products.

Commercial Alert and prominent psychology experts sent a letter today to Emory University President James Wagner, requesting that Emory stop conducting neuromarketing experiments on human subjects. Neuromarketing is a controversial new field of marketing that maps the brain's activation responses in order prod desires for particular products.

Faced with the nation's growing waistline and flat sales in recent years, fast-food restaurants are relying on new products and PR to help improve their image and their profit. "Mike Donahue, VP, US communications and customer satisfaction for McDonald's, notes that PR pioneered McDonald's integrated marketing push on its salads," PR Week writes. "The company aligned its salads with Paul Newman's Newman's Own brand of salad dressings, offering those dressings for its new product. Newman's Own is highly regarded in the world of natural and organic foods.