Cause-Related Marketing

Glover Park Group Fights for (and Against) Climate Protection

by John Stauber — March 31, 2008 - 5:30pm

"Former vice president Al Gore (through his Alliance for Climate Protection) will launch a three-year, $300 million campaign aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions, a move that ranks as one of the most ambitious and costly public advocacy campaigns in U.S. history. ...

Main Source: 
Washington Post, March 31, 2008

Sierra Club Bleaches Dissent on Clorox Deal

by Diane Farsetta — March 28, 2008 - 10:24am

In an unprecedented move by one of the Big Green environmental groups, the "Sierra Club's national board voted March 25 to remove the leaders of the Club's 35,000-member Florida chapter, and to suspend the Chapter for four years." What did the chapter do?

Main Source: 
Rachel's Democracy & Health News, March 27, 2008

Whither the Weather?

by Diane Farsetta — January 23, 2008 - 6:28pm

The U.S. Department of Homeland Security "is paying a Pennsylvania ad firm to pitch 'pre-written' winter-weather-preparedness articles" to national and local media.

Main Source: 
Seven Days (Vermont), January 16, 2008

How BP Fueled "Emotional Affinity" for Gas

by Diane Farsetta — January 14, 2008 - 1:04pm

The energy company BP's rebranding as "Beyond Petroleum," led by WPP Group's Ogilvy & Mather, is reviewed by Adweek's Gregory Solman.

Main Source: 
Adweek, January 14, 2008
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