Health

A Spoonful of PR to Make For-Profit Medicine Seem Good

Rising healthcare costs, drug recalls and a low public opinion of the healthcare industry mean that there will be "less money in [direct-to-consumer advertising]" and "more money in PR" in the future, predicts Chandler Chicco's Jeff Nesbi

We Confuse, You Decide

Women seeking abortions in Mississippi, Texas, Louisiana and Kansas are told that "abortion can increase their risk of breast cancer," and "legislation to require such notification has been introduced in 14 other states." But "a panel of scientists convened by the National Cancer Institute reviewed available data and concluded there is no link.

We're Here, We're Peers, Get Used to It

"More than 20 chemical companies," including Monsanto and Dow Chemical, "have taken the unusual step of issuing subpoenas to five peer reviewers of a scholarly book." The book, "Deceit and Denial: The Deadly Politics of Industrial Pollution," presents evidence that, "in the late 1960s and early '70s, chemical-industry leaders failed to inform the government about a link that had been found in experiments with rats between expo

Fast Food Companies Are Bad for Your Health Care

"California's initiative laws, initially passed to thwart corporate influence in politics, now facilitate just the opposite," writes Fast Food Nation author Eric Schlosser. Proposition 72, "an initiative that would require large and medium-sized business owners to give health benefits to their workers," is opposed by McDonald's, Burger King, Best Buy, Target and other fast food and big box companies.

Beware Lobbyists on Drugs

"When federal regulators started to scrutinize the safety record of dietary supplements sold by Metabolife International Inc., the company turned to the influential Washington lobbying and law shop of Patton Boggs. ...

Angry Seniors, Paid Doctors and the Lobbyists Who Love Them

"Seniors' anger and confusion as the Bush administration phases in the ambitious Medicare overhaul" may help Democratic candidates in November - unless an astroturf PR campaign succeeds.

Druggie Films

The pharmaceutical industry has begun to discuss the idea of product placements in movies to create interest in its drugs. "I wouldn't be surprised if it becomes a disproportionately important avenue for building brand awareness for drugs within the next five years - because it gets people when they are engaged," says Simon Williams, president and CEO of the Sterling Group, a New York-based brand consultant.

Heal Thyself!

Just 13 percent of Americans think pharmaceutical companies are "generally honest and trustworthy," according to a recent survey.

Trading Places

"Two senior United States trade negotiators who sealed the trade deal with Australia have accepted plum jobs representing U.S. medical and drug companies," reports the Sydney Morning Herald. Ralph Ives, the current U.S. trade representative for pharmaceutical policy, will become the industry group AdvaMed's vice-president for global strategy. Claude Burcky, head U.S.

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