Health

Cosmetics Companies Push Pink

by Laura Miller — October 10, 2005 - 8:16pm

Main Source: 
New York Times, October 6, 2005

Celebrity Shills for Pills and Other DTC Concerns

by Diane Farsetta — October 4, 2005 - 1:54pm

The Food and Drug Administration will hold a public hearing on direct-to-consumer (DTC) drug advertising, "more than two years after the last public hearing ... failed to produce any guidelines to regulate the $4 billion ad category," notes AdAge.

Main Source: 
Advertising Age, October 3, 2005

Better Living Through Chemistry (Except for the Poor Kids)

by Diane Farsetta — September 28, 2005 - 2:48pm

The American Chemistry Council (ACC), which received bad press last year for funding an Environmental Protection Agency study that would have exposed children to pesticides and household chemicals, launched a "major public education campaign" called "essential2." The two-year, $35 million campaign will stress "how central chemistry is to the

Main Source: 
PR Week, September 26, 2005

A Spoonful of PR Helps the Medicine Get Buzz

by Diane Farsetta — September 26, 2005 - 1:12pm

After the industry group Pharmaceutical Research and Manufacturers of America (PhRMA) issued a voluntary code of conduct for direct-to-consumer (DTC) drug advertising, drug companies "are hoping to skirt the issue" by "getting more executives and experts quoted in major newspapers and magazines and sitting across from

Main Source: 
Advertising Age, September 26, 2005

This'll Make You Gasp

by Diane Farsetta — September 26, 2005 - 11:42am

"Philip Morris, the manufacturer of Marlboro ... created a crack team to transform the insides of Britain's upmarket bars and music events, in an attempt to boost its profits," reports The Observer. Marketing documents from 2004 that the newspaper obtained detail how Philip Morris offers gift certificates to bar owners for displaying furniture, ashtrays or vending machines with Marlboro's logo.

Main Source: 
The Observer (UK), September 25, 2005

What's Your Poison?

by Bob Burton — September 23, 2005 - 5:26am

The American Academy of Family Physicians (AAFP) has back-tracked on a decision to prevent No Free Lunch - a group dedicated to curbing drug industry marketing to doctors - from hiring booth space at its annual scientific assembly.

Main Source: 
Brandweek, September 21, 2005

California's Indecent Propositions

by Diane Farsetta — September 16, 2005 - 1:52pm

California's November 8 elections on "several controversial propositions" dealing with state redistricting, the school system, budget and drug prices "could be one of the biggest political scrapes of the year, involving $125 million in ad spending," reports Advertising Age.

Main Source: 
Advertising Age, September 12, 2005

Medical Journal Decries Parent's Deadly Interest

by Bob Burton — September 11, 2005 - 6:29pm

The Lancet, a leading medical journal, has requested that its parent company, Reed Elsevier, divest itself of business interests that "threaten human health." The magazine's editor made the request after learning that Spearhead Exhibitions, a Reed Elsevier subsidiary, organised the Defence Systems and Equipment international (DSEi) arms fair, which opens this week in London.

Main Source: 
The Lancet, September 10, 2005

Porter Novelli Touts Trade Group's Soda Vending Policy

by Laura Miller — August 30, 2005 - 7:38pm

"Soda industry touts school ban to quiet obesity critics," reads the PR Week headline on a story outlining the soft-drink industry's latest defensive move in response to national concerns about childhood obesity.

Main Source: 
PR Week (sub req'd), August 29, 2005
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